The last two decades as witness an upsurge in the number of privately owned TV stations.....making a once enviable height of achievement of the Awolowo led Western region govt and unceremonious achievement of today. A question I have not being able to find a satisfactory answer to is how these stations or channels are funded. I know for the big players, adverts may play a role but some of the mushroom ones that barely attracts little or nothing at all; how do they sustain themselves and keep their staff happy?

cooldipo:
The last two decades as witness an upsurge in the number of privately owned TV stations.....making a once enviable height of achievement of the Awolowo led Western region govt and unceremonious achievement of today. A question I have not being able to find a satisfactory answer to is how these stations or channels are funded. I know for the big players, adverts may play a role but some of the mushroom ones that barely attracts little or nothing at all; how do they sustain themselves and keep their staff happy?

They may be paid to air preachings, political or govt events. or subscription.

Wondering about that too, especially all these private ones. Pls don't tell me money raised from adverts programme sponsorship pays the bill cos I won't agree.

Lol,,,,,so I'm not alone in this?? Av been thinking abt it ,,,,maybe Mr.explorers will help

I'm sure someone in the know would come along soon!

I just realised that the question has been asked here https://www.nairaland.com/2588130/how-tv-radio-station-make

They earn by running Adverts, i think that's the main source of income.


The Advert can also come in form of programmes that will run live for like 30min-1hr every week.

School programmes, church programmes/preaching on air, businesses and others.

Public announcement also like wedding, burial, installation, Anniversaries, campaigns etc.

In some TV stations, 20secs of Advert/announcement that will be aired for 3 times in a day could cost about #100, 000 or more. From just one person.

Now imagine they're doing 5-10 of this in a day for different people, calculate it in one month.

tinydick

Explorers:
They earn by running Adverts, i think that's the main source of income.


The Advert can also come in form of programmes that will run live for like 30min-1hr every week.

School programmes, church programmes/preaching on air, businesses and others.

Public announcement also like wedding, burial, installation, Anniversaries, campaigns etc.

In some TV stations, 20secs of Advert/announcement that will be aired for 3 times in a day could cost about #100, 000 or more. From just one person.

Now imagine they're doing 5-10 of this in a day for different people, calculate it in one month.

tinydick

Ok sir,,,,,Tanks

cooldipo:
The last two decades as witness an upsurge in the number of privately owned TV stations.....making a once enviable height of achievement of the Awolowo led Western region govt and unceremonious achievement of today. A question I have not being able to find a satisfactory answer to is how these stations or channels are funded. I know for the big players, adverts may play a role but some of the mushroom ones that barely attracts little or nothing at all; how do they sustain themselves and keep their staff happy?

U

kabrud:
Wondering about that too, especially all these private ones. Pls don't tell me money raised from adverts programme sponsorship pays the bill cos I won't agree.

Explorers:
They earn by running Adverts, i think that's the main source of income.


The Advert can also come in form of programmes that will run live for like 30min-1hr every week.

School programmes, church programmes/preaching on air, businesses and others.

Public announcement also like wedding, burial, installation, Anniversaries, campaigns etc.

In some TV stations, 20secs of Advert/announcement that will be aired for 3 times in a day could cost about #100, 000 or more. From just one person.

Now imagine they're doing 5-10 of this in a day for different people, calculate it in one month.

tinydick

Really ?? This was my opinion too but taking channels TV as an example they don't seem to air many advert ,right ?. You might want to think again considering how large they pay their staff .so you have got to tell me their income is beyond advert else we have got some probing to do on channels TV .

Explorers:
They earn by running Adverts, i think that's the main source of income.


The Advert can also come in form of programmes that will run live for like 30min-1hr every week.

School programmes, church programmes/preaching on air, businesses and others.

Public announcement also like wedding, burial, installation, Anniversaries, campaigns etc.

In some TV stations, 20secs of Advert/announcement that will be aired for 3 times in a day could cost about #100, 000 or more. From just one person.

Now imagine they're doing 5-10 of this in a day for different people, calculate it in one month.

tinydick

Thanks for your contribution but I beg to differ. Some privately owned TV Stations rarely put up advert. For example Channels Tv, Wazobia and the likes have tons of staff and you wonder how they get by at the end of the month . One idea that comes to mind is that most cable Tv operators like dstv, startimes and the likes do pay the stations for their content generation and when you take a look at the number of stations they may have to pay too......you will want to query if that position makes sense too