This is a very important topic for webmasters and especially for managers of ecommerce websites. Google ranking is crucial and takes a whole lot into account. In a recent post, we discussed some of the factors not commonly discussed yet are important to rank high in Google. All that had been based on our experience at Todhost. Today, we do a more comprehensive evaluation of the factors to take into account to rank high in Google Search Engine Result Pages (SERPs).

There are many factors to take into account if you want to rank high on Google but some of them are more important than others. What we will outline below are the essential steps that you need to take if you want to get better rankings on the Google search results. It is also important for you to know that patience is required as you walk through this road.

Why you need to rank higher on Google?

Good rankings are hard to get and when you do it’s only after a lot of patience and hard work. By knowing the benefits of having a web page on the first positions of Google you can find the motivation and courage to work until your targets are met. So let us begin with the benefits of good ranking in Google.

Higher rankings means more traffic – Obviously the first advantage has to do with the traffic gains. The higher your ranking is, the more organic traffic you will get from Google. The more traffic you get, the more likely your conversions will be. Have in mind though that statistically the first 5 positions get the majority of search traffic which accounts for more than 60% of search traffic.
High ranking is a signal of trust – One of the reasons Google became the World’s most popular search engine is because people trust it. They trust it because they know that when they search for something on Google they will find what they are looking for. Ranking high in Google search engine makes people trust you for quality and reputation. Google is currently using more than 300 ranking signals and more than 15 years of research and development on ranking algorithms and they have become very good in choosing quality websites to show in their search results. When users find your website in the first pages of Google they know that it’s a good website since Google is trusting it and showing it in their results.
High ranking will give you more social media shares and comments – A website found in the first page of Google gets more social shares and comments because it receives more traffic and because of the ‘trust’ reason explained above.
Good rankings on other competitive search engines – Once you rank high on Google, you will also rank high on other search engines. Google is not the only search engine available but it’s the one with the most traffic. Nevertheless, the other search engines have SEO rules which are similar to Google and once you get a good ranking position on Google, it is certain that good ranking positions will follow in the other search engines as well.

How to get a higher ranking on Google

Now, that you understand the importance of good Google rankings let’s go into greater detail about how to get them.

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