Entrepreneurship is not a venture for geniuses as many people erroneously allocate. It sometimes requires identifying the goods and services your friends, neighbours, colleagues and loved ones consistently spend money on, especially those items that are unavoidable necessities. You can then research and find out how you can start supplying, producing or rendering these products or services to these people.

At the corporate level, you need to identify the direction of the budget of companies, organization, Government agencies where your loved ones or friends have considerable level of influence and power. You can research on the value they are currently getting their budgeted items for/or the price they are planning to pay for it. Once you are able to either get the same or better quality of such products at competitive rate, you stand a better chance of winning the contract for that job.

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