If you're really serious about starting to sell things online, or even if you just have a website you want people to see, you need to be thinking about search engine optimization, or SEO.

SEO is the best way to get free traffic. You just have to do a few set up tasks, and periodically maintain and improve the system, and you'll discover that SEO can be helpful to you for years to come.
First, you need to make sure that you understand what SEO is.

Search engines send out crawlers to every site to see how relevant they are for whatever keywords which seem to prominently feature on the site. Then, the search engines look for links that lead back to a particular site to see how much support the site got.

Putting those things all together, the search engine results listing pages are ordered according to how the search engine analyzes that information.


Now that you know a little bit about what happens to make SEO so important, you can start taking steps to make sure that your site is properly indexed by the search engines. The first step is to make sure that you use keywords in your content.

Do not overly use the keywords; remember, they are just words that people are searching for. And people will read your content as well, not just the search engines. Don't sacrifice coherence for page rank.


Next, you need to make sure that you are getting your site linked to. A good way to accomplish this is to make sure that you can write articles that are published on other sites. That way, there will be a link from their site to yours.


Another idea for getting links back to your site is to get a few other sites yourself, and to send links back to your own site.

That is known as the wheel and spoke method. There is some controversy over whether it is ethical to have your own sites pointing back to your main site, but that is debatable. The truth is of course, that it happens. You must decide what you are comfortable with doing.


In addition to getting backlinks and working on keywords on your site, it's a smart idea for you to make sure that you label photographs on your sites using keywords.

Most people do not do this, not realizing that search engines are indexed as well as other content on the site. If you put keywords in the titles of your pictures, you will be beating out a lot of your competition, because not many people think of it.


If you can get yourself to the first page of search engine results, you are in good shape. Your SEO plan is working.

Make sure you use all the information in this article to help you to better understand SEO and why it is important to anyone with a website on the internet. And keep working on your SEO.

The job is never done, even when you've gotten pretty far.

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How To Optimize Your Website


Do you need help with optimizing your website?

Developing a good search engine optimization campaign will help you get more traffic for your site. You will get excellent results if you use the tips presented in the following article.


Is your website organized so your visitors can easily find your content? You should have a detailed menu for all your important pages. Add more site wide links by creating some banners or some ads on the side of your content.

Each article should have a few individual links so your readers can find more pages with content they will be interested in.
Choose some strong keywords to describe your content.

You should select five keyword phrases your visitors are likely to use as search queries. You can get a better idea of which keyword phrases are popular by checking Google AdWords. Choose more than five keyword phrases if you want to have some additional keywords you can use to optimize a subsection of your site.

Optimize each one of your pages by placing your keywords on it. You will get better results if your keywords appear in HTML tags instead of in your text. You can for instance optimize an article by placing a keyword within a title tag.

Optimize your pictures with alt tags and use title tags for your videos too. You can also optimize an entire page by placing keywords in your header.
You should create new back-links on a regular basis.

A back-link is a link to one of your pages featured on another site. Search engines will assume that your page is filled with relevant content if a lot of quality pages have a link to it.

You can get more back-links by trading links with other webmasters or by creating your own links on article directories, message boards or even online encyclopedias. Try getting some new back-links regularly.

You should not use Black Hat SEO strategies. Hiding keywords on your pages, paying link farms to feature your links or using false redirection URLs are unethical methods. Some webmasters get good results on the short term with these methods but search engines end up banning the pages that are optimized with Black Hat SEO.


Use organic SEO to get better results. Organic SEO consists in creating excellent content. Your visitors are going to share your content if it meets high quality standards and a lot of visitors will come back for more quality content.

It is in your best interest to create quality content so the Internet users who find your pages browse through your site and decide to buy the products you advertise or come back later to read more of your content.

These helpful tips can be used to develop your own SEO campaign. Your site should soon rank higher in search results if you follow these tips. Do not forget to update your SEO campaign regularly since search engines will update the methods they use to index websites on a regular basis.


In addition to getting backlinks and working on keywords on your site, it's a smart idea for you to make sure that you label photographs on your sites using keywords. Most people do not do this, not realizing that search engines are indexed as well as other content on the site. If you put keywords in the titles of your pictures, you will be beating out a lot of your competition, because not many people think of it.

If you can get yourself to the first page of search engine results, you are in good shape. Your SEO plan is working. Make sure you use all the information in this article to help you to better understand SEO and why it is important to anyone with a website on the internet. And keep working on your SEO. The job is never done, even when you've gotten pretty far.