Hello house, its your favorite nohitch blogger here again with a great post. Sorry it seems I have been awol for a while, i was on surgery for something somewhat challenging, but I am okay now.

Back to business.

The trend difference between marketing and advertising has been on for ages, especially in the business sphere. Most persons, have different views of both, while some mistake one for the other, thereby creating or causing more confusion.



Imagine walking down the road innocently and you are asked a deep and confusing question like, ‘hey, can you please differentiate between marketing and advertising for me?’ especially from a high school student, who seems to be in love with asking questions?


Although they are different, they are alike as well because, they achieve a particular aim; which is expansion of markets for a particular product and service. They both have their process, which makes them stand out from each other.

Understanding their uniqueness, will help any and every business, to know which one to apply, when to apply and how to apply, which at the end, will help with customer acquisition and product market expansion.


WHAT IS MARKETING?

To get a clear idea of what marketing is, illustrations will be the key to perfecting the meaning and concept of marketing.

A mobile phone manufacturing company like Gionee™, looks at a PLACE like the African continent and sees a need it can capitalize on, power. The African continent, is tagged a dark continent for many reasons, but the utmost reason is the absence of power supply. Another selling feature of the African market is that, Africans love taking pictures at any given time, hence the need to produce not just a power efficient device, but a device that can take quality pictures. Therefore, something has to exist to satiate theses needs.

To that note, a PRODUCT by the name Gionee M6 Plus is produced with these primary features plus, some auxiliary features are present when it hits the market.

A favourable PRICE is then considered for that device because, the majority of Africa’s population are middle income earners. On  that note, they will need to make more sales or totally knock out and take over the markets of their competitors like Samsung, HTC, LG etc. because, price will surely determine the success of that company and its product.

The next thing the company does, is to provide information of that product for the public to understand its existence and why they need to buy it. By doing this, they are trying to PROMOTE that device, for them to make sales.

Did you notice the words in BLOCK LETTERS above? Those words are simply what marketing is all about; the 4P’s (Product, Place, Price and Promotion). Marketing revolves around these 4Ps, they form the concept, basis and actualisation of marketing.

PLACE: from the above explanation, it is clear that a particular location was studied, a product was manufactured to meet the needs of that market and that product can only be sold in that market.

An access to the goods and services via a selection of a distribution channel to reach the customers’ place has to be put in place. Understand the market inside out and you will discover the most effective placing and distribution channels that effectively speak with your market.

PRODUCT: a product that addresses a consumer demand or need be it tangible or intangible has to be identified, selected and developed. A product must meet the needs of a market, for instance you cannot sell a power bank (which is an auxiliary for charging a dead phone) in an industrialised area where there is power constantly. Before a product gets into the market, a market survey is conducted to ensure the lifespan and life cycle of that product which includes the growth stage, the maturity stage, and the sales drop stage. For any product to survive the sales drop or decline stage, it has to not just meet the needs or demands of the customers but, it has to constantly face innovation.

PRICE:  the monetary value exchanged between the customer(s) and distributive channel in place of the goods. Price defines the company’s success profit and survival. Price fixing can affect the sales and demand of the product. If the price is shocking, you will be chasing away customers and your products will be acquiring dust on your shelf. On the other hand, if your price is favourable and competitive, you will attract more customers and make more sales.

But the price factor is a very tricky one, your price could be favourable and customers could undermine your product, you might witness a drop in profit and incur more cost. Another incident under the trick of price is this, a new company can come up and create a high ticket product, considering the fact that the company is yet to make a name, it is somewhat impossible for that company to succeed because of its fierce competitor.

PROMOTION: this is an arm of marketing, which boosts brand recognition of a product and possible sales. The important factor here is the type and extent of communication, a company employs to provide substantive information about its products and services. Elements of promotion are Sales Organization, Public Relations. Advertising and Sales Promotion. These four elements are the components of the wheel of promoting your products to the exact market and with the exact price. Advertising is a component of marketing which helps to attract the right clients to a product or service.



WHAT IS ADVERTISING?
Before going into what advertising is, it is best to create illustrations so as to have a clear understanding.

Still applying the use of Gionee M6 Plus as an instance, the producers of the device will make public, the basic information concerning the device, which will make people to be willing to part with their cash in exchange for that device. The producers will try to get into the psychology of their market (customers) and convince them beyond reasonable doubts, that the Gionee M6 Plus will serve their needs.

This is where the prospective customers might turn on their TVs, radios or flip through newspapers and see the wonders of the Gionee M6 Plus in form of adverts. Here the company focuses on the strengths of that device which are of course its massive 6020 mAH battery and its reverse charging feature to power other devices with lesser battery capacity and how the customers will benefit more if they purchase that device. This serves as its ‘Unique Selling Point (USP)’ and of course the prospective customers will get their satisfaction and will be willing to part with their money for that device.

Therefore we can define advertising as a branch of marketing communication by businesses to promote, persuade and sell their products and services. That is to say advertising is one of the components of marketing.

The major aim of advertising is to influence a buyer by promoting a product or service. To achieve this aim, advertising emphasizes on innovative placing and media. In doing so, advertising creates awareness about what that product or service has to offer.



WHAT IS THE DIFFERENCE BETWEEN MARKETING AND ADVERTISING?

First, marketing is an all-encompassing strategy applied to move a product from its concept stage to the psychology or subconscious of a target audience, advertising on the other hand is a branch or sub set of marketing which summarises the full purpose of customer awareness of a product.

Secondly, the major goal of marketing is to create an awareness of the needed product to the right market bearing in mind the needs of the market, while advertising on the other hand seeks to compel and influence the buying behaviour of a customer.

Thirdly, marketing simply targets the lifespan of a product, whereas advertising targets not just ensuring a successful lifespan of a product but, market expansion as well.

Fourthly, marketing has to locate the right market or target audience, while advertising already has the target mind and simply needs to compel them to buy the product or services.



There, what are your inputs?....

source: http://nohitch.com/difference-between-marketing-and-advertising/

for an extended understanding and vivid illustrations, visit http://nohitch.com/difference-between-marketing-and-advertising/

Noted

Good job Op!
Insightful and Educative.
These are the kind of Topics we want to be seeing on Front Page. Educative stuffs,
not someone putting on OR not putting on bum shorts!!

Impressive!

In the business world, the success of every enterprise or firm is tied to this. There have to be a constant strive to increase the firm's customer base if they must remain in business. If you're looking for a platform dedicated fully for business, then EntMirror Is for you..

Good to know.

Nice one!

Tabas! ba kariya!

Leave oyibo, all na d same thing joor.

The objective of both is to bring about the existence of goods and services to the notice of prospective costumers and in most cases, making them attractive.

They are often used interchangeably.

Okay

Thank you for throwing more light. Marketing in reality has been so much abused and misdefined lately. We need write ups like this to make the front-page. Not everyone is interested in seeing lastica-snake or Tonto dike's personal stories every week.

Simply put....advertising is introducing a new product to the market while marketing is selling an existing product to the market.

Nice write-up. However, anyone into buisness and not service should know this.

I remember back then, when I was looking for an investment for my company, I couldn't differentiate between revenue and sales.

I used to take gross profit as revenue and revenue as sales. That however seems like a turn off to my investor but looking at my age and the market advantage of the xxxxxxxx they had to put in.

You almost said same thing for both..

And why you go use M6 for example the price isn't favourable na..

M saving this... Nice one

As a marketing student I find this useful,
Thanks



Pls I need researchable project topic

No difference... all na marketing

Good Article ... Gionee should pay you handsomely for this ... nothing less than 10k

One is included in the other.

We have the 4Ps in Marketing.
1. Product
2. Place
3. Price
4. Promotion

Advertising falls under number 4.

Tenkiu.

quinnboy:
Simply put....advertising is introducing a new product to the market while marketing is selling an existing product to the market.

Nope, totally disagree
Old products get advertised too

The op may have confused some people, why not just simple summary like


Marketing is the various process of identifying needs and satisfying them

Advertisement, is an awareness campaign aimed at attracting customers to a product or service

Nice try op but the truth is that the more you try to separate them, the more they interwoven. Advertising is just a branch of Marketing. It is one of the promotools used to create awareness about a particular product.

Quite Insightful Textbook texts, but just for textbook.

Advertising is an ATL marketing communication tool, as there are other branches and tools of marketing.

According to wiki: Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services.

A Business could do all that was mentioned in the last 4 paragraphs and the product or service won't still lift off the shelves,

Marketing goes wayyy beyond all you just mentioned, we are talking branding, Marketing funnels, MOTs, perception management, consumer brand experience, conversion-loyalty-advocacy, Loyalty reward schemes n so on

PLS CHECK MY SIGNATURE. THANKS FOR DOING SO

officialdayo:
Nice write-up. However, anyone into buisness and not service should know this.

I remember back then, when I was looking for an investment for my company, I couldn't differentiate between revenue and sales.

I used to take gross profit as revenue and revenue as sales. That however seems like a turn off to my investor but looking at my age and the market advantage of the xxxxxxxx they had to put in.

Even those involved in providing service needs to know about it too. There has to be a need for a service before other efforts can come into play. For example, setting up a hotel in a rural setting may not be a great idea or even setting up banks in non- commercial areas.

Weldon

As an authority in the field of marketing (BSc Marketing), the difference between marketing and advertising is same as the difference between marriage and sex.

Advertising is just a function of marketing, just as sex is just one of the functions of marriage.

So advertising is one of the tools used in marketing...

natznext:
Quite Insightful Textbook texts, but just for textbook.

Advertising is an ATL marketing communication tool, as there are other branches and tools of marketing.

According to wiki: Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services.

A Business could do all that was mentioned in the last 4 paragraphs and the product or service won't still lift off the shelves,

Marketing goes wayyy beyond all you just mentioned, we are talking branding, Marketing funnels, MOTs, perception management, consumer brand experience, conversion-loyalty-advocacy, Loyalty reward schemes n so on

All those u mentioned are still under the 4ps of marketing. Just like advertising is a subset of marketing, dos concepts u listed are still subsets under the 4ps.