Adweek covers the unusual ad campaign that Chocotravel, a travel agency based in Kazakhstan, launched this week. The ad was apparently intended to communicate that they don’t add anything to the cost of airline tickets, and I guess the way they chose to communicate that was by showing naked girls covering their privates with hats. The point they’re trying to make is a bit of a stretch, in my opinion.

Here’s the ad:


https://www.youtube.com/watch?v=l3iIYsH0JWk

Somewhere outraged by the ad:

PR and communications consultant Marat Raimkhanov described the ad to the BBC as “a triumph of misogyny, a gesture of desperation to attract public attention. It’s a total failure—socially, morally and professionally.” Raimkhanov also called for a boycott of the Chocotravel brand.

Meanwhile here’s what a Chocotravel representative had to say in defense of the ad:

Chocotravel ticketing service director Nikolay Mazensev said the ad is “bold and outrageous and we did not mean to offend,” the BBC reported. But Mazensev added: “It shows no less than you’d see on the beach or by the pool. Do you attack girls in short skirts or swimsuits?”

“There’s definitely no sexism,” added Nurken Rzaliyev, an employee of parent company Chocofamily. “Opinions were divided, but attention was made to the problem of high ticket prices.”

They claim it’s not sexist, and shortly after the initial ad, one was published with guys. I’m not really sure that proves a lack of sexism though, given that all the women were flight attendants and all the men were pilots. Here’s the ad with guys:


http://sagetravels.com/travel-agency-bizarre-ad-campaign-naked-flight-attendants-video/

Just when you think you have seen it all. EndTime advert

CC; Justwise Seun Mynd44 lalasticlala what do you think

I'd like to board their flight

They're not really nude.



GIVE YOUR SKIN A TREAT, CHECK MY SIGNATURE!

Nice one

All because of profit?

and so..we where all born naked..there is noting to hide

h

This isn't nice

I'm sure they could have advertised without the nudity

is Kazakhstan a secular state?

Cos a strong Islamic country can't accept this

space booked

Na wa... Amona te-te wa o, amona te-te bo...

Just when you think you've seen it all.

Na wa oo
what's left in this world again

ok

Indeed

Funny way to catch attention

nudity everywhere...

Rubbish!

Nudity is now the in thing,
Toothpaste, food, even toothpick, you must see Nudity.
And, just imagine this was our dress code before the racist colonialists came and called it "primitive".

Please where dem dey
I must book Flight ooooooh

Oh Russia
Flight must be book

Very thought provoking advert, look at the shapes of this women not good at all

Well I don't give a flying fork

The ad is misrepresenting because you will never see nude air hostesses on board.

okay

Nothing absorb about I na

Their boobs and private was not shown so........

Just like the PR said, there is nothing new here that we don't see on beaches or pool sides.

Tell me the difference between what we are seeing here and what you see at the aforementioned.

Rtv