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Pears Baby Brands Re-enter Market - Business - Nairaland

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Pears Baby Brands Re-enter Market by froz(m): 1:46pm On Oct 21, 2017
Unilever Nigeria s has relaunched its rebranded Pears baby range of products into the Nigerian market, so as to bring more value to mothers and babies in the country. The manufacturer of pears baby merchandise explained that the rebranded products were aimed at sharing the unique benefits of Pears baby range care products of pure, mild and gentle on baby’s skin.

Speaking at the event held at Amuwo-Odofin Maternal and Child Centre, Festac, Lagos, Category Manager Skin Care; Unilever Nigeria, Adetoun Adegbite, explained that rebranding the products is to celebrate Pears’ heritage as a caring and trusted baby care brand, which brought quality products into Nigerian households since 1971. According to her, Pears baby range made from carefully selected ingredients suitable for baby’s tender skin has gone through series of evolutions since 1971 when it was first introduced into the Nigerian market.

“For more than 40 years, Pears has served Nigerian babies and mothers with baby care products ranging from Pears Baby Lotion, Pears Baby Oil, Pears Baby Powder to Pears Baby Jelly and Pears Moisturizing Cream made from carefully selected pure ingredients”, she added. She further noted that Unilever made pears with the finest and purest form of ingredient that prevent babies from having rashes which contains olive oil, and thus moisturizes the skin.

“Olive oil is refined oil for ages now between 1953. So, Pears is a product that shouldn’t be compared to other product. It’s a product that should be classified on its own”, explained. Explaining some of the reasons for the rebranding, Adetoun said that mothers and users of pears often complain about the bottle, that it often licked out the content, but solved with the new firm cap which has been enhanced through the new package.

“Also, the container has been changed to another form which comes in different shapes and easy to handle”, she said. Although, Unilever as a company is a diversified company, and has over 400 brands, but only concentrated on 13, among which pears is one of them. In the same vein, Chairman, National Association of Nigerian Nurses and Midwives, Lagos Chapter, Com. Olurotimi Awojide, pointed out that the relaunch of the products is a major step in the right direction.

Chief Executive Officer, Unilever Nigeria, Yaw Nsarkoh stated that Pears baby range will keep up the momentum of serving Nigerian households with the right kind of baby care products. The rebrand had in attendance, expectant and nursing mothers as the firm donated cases of the products to Amuwo-Odofin Maternal and Child Centre, Lagos.

SOURCE: https://brandspurng.com/pears-baby-brands-re-enter-market/

2 Likes 2 Shares

Re: Pears Baby Brands Re-enter Market by FortifiedCity: 1:56pm On Oct 21, 2017
They entered the market and didn't let me know.

Are you sure they want to succeed?

17 Likes

Re: Pears Baby Brands Re-enter Market by Nobody: 6:41am On Oct 22, 2017
Ok
Re: Pears Baby Brands Re-enter Market by rodeo0070(m): 6:53am On Oct 23, 2017
FortifiedCity:
They entered the market and didn't let me know.

Are you sure they want to succeed?

That's one problem with the so-called already big brands. Forgetting that the new players are not resting.

1 Like

Re: Pears Baby Brands Re-enter Market by passyhansome(m): 7:43am On Oct 23, 2017
OKAY
Re: Pears Baby Brands Re-enter Market by Generalkaycee(m): 7:44am On Oct 23, 2017
GOOD FOR EM
Re: Pears Baby Brands Re-enter Market by Sijo01(f): 7:44am On Oct 23, 2017
Shebi dey say the pears oil dey break children hair that time embarassed

1 Like

Re: Pears Baby Brands Re-enter Market by Nobody: 7:45am On Oct 23, 2017
...when Johnsons has already taken over? undecided

3 Likes

Re: Pears Baby Brands Re-enter Market by iriakanns: 7:45am On Oct 23, 2017
EXPECTANT MOTHERS AND FATHERS, THIS ONE IS FOR YA ALL.
Re: Pears Baby Brands Re-enter Market by PrymChois: 7:46am On Oct 23, 2017
Pears Baby...


Was expecting to see the newly rebranded container too.


Competition makes life interesting.

3 Likes

Re: Pears Baby Brands Re-enter Market by tstx(m): 7:47am On Oct 23, 2017
softness, pears mildnedd
Re: Pears Baby Brands Re-enter Market by piperson(m): 7:48am On Oct 23, 2017
A good alternative for the Vaseline crew

1 Like

Re: Pears Baby Brands Re-enter Market by itiswellandwell: 7:49am On Oct 23, 2017
Indomie generations will not know pears brand like that, To all indomie generation, Ask papa or mama


Check my signature for Customised ATM flash drive as ideal souvenir for your clients this xmas/new year
Re: Pears Baby Brands Re-enter Market by Divay22(f): 7:49am On Oct 23, 2017
Still remains my best product..

1 Like

Re: Pears Baby Brands Re-enter Market by AuroraB(f): 7:56am On Oct 23, 2017
Still the best kiss kiss kiss kiss kiss

2 Likes

Re: Pears Baby Brands Re-enter Market by watchwoman(f): 8:00am On Oct 23, 2017
Pears baby lotion, my favorite cream of all time. I use it till this day.
Recently bought the rebranded container of the lotion two weeks ago

2 Likes 1 Share

Re: Pears Baby Brands Re-enter Market by Nobody: 8:06am On Oct 23, 2017
watchwoman:
Pears baby lotion, my favorite cream of all time. I use it till this day.
Recently bought the rebranded container of the lotion two weeks ago



dat guy lyin 2 u must stop it nw
Re: Pears Baby Brands Re-enter Market by Oyindidi(f): 8:09am On Oct 23, 2017
watchwoman:
Pears baby lotion, my favorite cream of all time. I use it till this day.
Recently bought the rebranded container of the lotion two weeks ago
That's my favorite too. I stopped using it recently due to fake products.

Buhari regime affect their market

1 Like

Re: Pears Baby Brands Re-enter Market by GenghisAlexa1(m): 8:15am On Oct 23, 2017
So they reentered market without Commercials, smart AF. I really want to do IT here. Please gimme linkup if you have, 09066745173.
Re: Pears Baby Brands Re-enter Market by KingTom(m): 8:16am On Oct 23, 2017
watchwoman:
Pears baby lotion, my favorite cream of all time. I use it till this day.
Recently bought the rebranded container of the lotion two weeks ago
Been using it since I was a boy, the jelly the cream for my body, and the baby oil for.... lipsrsealed

1 Like

Re: Pears Baby Brands Re-enter Market by Thayay(m): 8:18am On Oct 23, 2017
That cream that makes baby to become darker
Re: Pears Baby Brands Re-enter Market by Nbote(m): 8:20am On Oct 23, 2017
Wetin pursue dem comot before
Re: Pears Baby Brands Re-enter Market by watchwoman(f): 8:24am On Oct 23, 2017
OceanmorganTrix:



dat guy lyin 2 u must stop it nw
meaning?
Re: Pears Baby Brands Re-enter Market by YINKS89(m): 8:26am On Oct 23, 2017
Ok.
Re: Pears Baby Brands Re-enter Market by Nobody: 8:29am On Oct 23, 2017
Sijo01:
Shebi dey say the pears oil dey break children hair that time embarassed


women and the fear of Trichopathophobia, Chaetophobia, Peladophobia, Pogonophobia are like make up and Ombrophobia

Re: Pears Baby Brands Re-enter Market by Nobody: 8:31am On Oct 23, 2017
watchwoman:

meaning?



you are still using pears baby lotion because he calls you "BABY"
Re: Pears Baby Brands Re-enter Market by Aieboocaar(m): 8:40am On Oct 23, 2017
It can only be Pears!!!!! cool

1 Like

Re: Pears Baby Brands Re-enter Market by Nobody: 8:47am On Oct 23, 2017
CaptainJeffry:
...when Johnsons has already taken over? undecided
Pears i know, Johnsons i know not

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