In today’s business environment, sustaining growth and profitability is never a guarantee. Technological and scientific advances shorten life cycles of products and services, business models change and new competitors appear from outside the industry. This constant instability makes it necessary to seek new business opportunities.

First, you need to define a work frame to help search for opportunities. To do this, it is necessary to understand your company’s business direction and to have knowledge of the resources, strengths and capabilities of your company.

Once you have a good understanding of company goals and areas of expertise, the next step is to analyze the market, assessing consumer needs and how they are being met by companies today.

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