Social media has become one of the most powerful marketing tools an event planner needs to succeed and with its rise is the hashtag phenomenon (thanks to Twitter).



The Hashtag is an easy and effective way of tracking a conversation on social media. Even better is when the hashtag is made engaging by including beautiful pictures, videos, and gifs. The domino effect it has (when strategically executed) on brand awareness is really mind-blowing.



Here are 4 ways a combination of the right hashtag and beautiful photo instaprints can improve engagement before, during and after your event:

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