Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / New
Stats: 3,174,888 members, 7,893,407 topics. Date: Thursday, 18 July 2024 at 10:11 AM

Hurray! Alabukun Powder Makes 100 Years In Nigeria - Business - Nairaland

Nairaland Forum / Nairaland / General / Business / Hurray! Alabukun Powder Makes 100 Years In Nigeria (930 Views)

Crypto King, Sam Bankman-Fried Sentenced To 25 Years In Prison / Untold Story Of JACOB ODULATE The Man Who Invented Alabukun Powder 100 Yrs Ago / Union Bank 100 Years Celebration Music Video (2) (3) (4)

(1) (Reply) (Go Down)

Hurray! Alabukun Powder Makes 100 Years In Nigeria by kurlarday: 2:01pm On Feb 12, 2018
"We never appreciate how significant we are until our significance becomes insignificant"
--Sir Kurl, 1759.


Our main focus today is on a Nigerian brand which has endured the test of time. When other businesses in Nigeria sprout and fade away with many excuses ranging from bad economy, poor leadership, lack of capital, erratic power supply, bad road, etc. ALABUKUN has survived a century in Nigeria against all odds. In case you don’t know, ALABUKUN is a brand that had been in existence in Nigeria for a century. This year makes its 100 years in Nigeria and it is still as relevant as ever till today. In 1918 Jacob Sogboyega Odulate (a.k.a. Blessed Jacob) came up with ALABUKUN, the magical powder that is used to kill or alleviate almost all body pain or general sickness in the body from migraine to myocardial infraction, malaria, typhoid, dizziness from excessive consumption of alcohol (hang-over), etc. ALABUKUN was first produced at Odulate’s first laboratory situated in Sapon, Abeokuta in Ogun State. The product is a mixture of ingredients from Liverpool which include acetylsalicylic acid and caffeine. So, a packet of ALABUKUN contains 760mg acetylsalicylic acid and 60mg of caffeine; making a total of 820mg.

It is interesting to note that through out its century of existence, ALABUKUN has never been advertised but it is very much in demand. One reason that Odulate must have decided not to advertise the product should have been the controversial issue about the ingredients of the product. If it were advertised, Nigerian pharmacists would have found reasons to force the drug out of business. Another possible reason could have been the broad circulation and high demand of the product when it was initially introduced to the market. Odulate must have thought that it is needless or a waste of resources to spend money on advertising a product that is already on popular demand.

According to Chief Folake Solanke (SAN), one of the children of late Jacob Odulate, “the enduring success of ALABUKUN brand is now interwoven into the fabric of modern Nigeria pharmaceutical history. The ALABUKUN powder in particular is displayed and sold in thousands of pharmaceutical stores, markets and roadside stalls all over Nigeria. Nowadays, ALABUKUN products are sold in several cities in the USA, the UK, in Europe, Brazil, Jamaica and yes, even as far away as China.” In fact, as far as I am concerned, there are only few Nigerian products which are a century old and still relevant that come to mind.

BRAND POINT: Brands such as Tandy, OK Biscuit, Cable Tel, DBN, Oceanic Bank, Intercontinental Bank, Gold Spot, Floppy disk (diskette), OneBox, Ragolis, etc. were very significant in their time until their significance started fading away in the face of time. However, there were and there are still brands such as Cocacola, Oxford family biscuit, CNN, STV, First bank, Union Bank, YahooMail, etc. as significant as ever. So, don't be carried away by your significance today; what is in vogue today may be vague tomorrow. Don't rest on your awards, explore new things, break new grounds and never be satisfied with little. Make yourself an authentic signature on the soil of earth while you are alive or dead.


http://brandinspector..com.ng/2018/02/hurray-alabukun-makes-100-years-in.html

Re: Hurray! Alabukun Powder Makes 100 Years In Nigeria by HubertHarold: 6:04pm On Feb 12, 2018
Thanks so much Op for this. As an entrepreneur, I am really inspired and motivated with this success story. I never knew this product is as old as 100 years. Funny enough, someone advised me to use it to deactivate my hangover mode yesterday. I used it and I witnessed the magical recovery. These are what we expect on front page. CC: Moderators, where are you?
Re: Hurray! Alabukun Powder Makes 100 Years In Nigeria by dhemmyhardy(m): 6:32pm On Feb 12, 2018
hmmm.....but how much do they worth?
Re: Hurray! Alabukun Powder Makes 100 Years In Nigeria by HubertHarold: 6:49pm On Feb 12, 2018
dhemmyhardy:
hmmm.....but how much do they worth?
I don't think I know that...maybe OP can answer that. I see it more as a family business. The company is not on stock market, so I don't see it going far in terms of financial capacity/strength but sustainability. If the Jacob man was much educated, he would have had the discipline to structure the business. But you know as many uneducated/half-educated African businessmen would do...marry many wives, build luxurious houses, exotic cars and many other unnecessary stuff. The guy even tried that the business has not crumbled just like many others. Where are the MKO's, Eze ego's, Darosa's & Dantata's investments and businesses today? Poor management and flamboyance killed the big dream.

1 Like

Re: Hurray! Alabukun Powder Makes 100 Years In Nigeria by Galantis: 8:05pm On Feb 12, 2018
Alabokun don save my arse countless times after getting high grin grin
Re: Hurray! Alabukun Powder Makes 100 Years In Nigeria by Cheechy(f): 10:35pm On Feb 12, 2018
dhemmyhardy:
hmmm.....but how much do they worth?

They are PHENOMENALLY RICH!, Do you have any idea the revenue from a product that has been in existence for so long and bought daily by the "masses" as a cure all ?. The family has a MASSIVE estate ( huge Mansion sitting on acres of land) in the UK, that I am aware of. I can imagine a lot more property and investments, one is not aware of..

4 Likes

Re: Hurray! Alabukun Powder Makes 100 Years In Nigeria by HubertHarold: 10:30am On Feb 13, 2018
Cheechy:


They are PHENOMENALLY RICH!, Do you have any idea the revenue from a product that has been in existence for so long and bought daily by the "masses" as a cure all ?. The family has a MASSIVE estate ( huge Mansion sitting on acres of land) in the UK, that I am aware of. I can imagine a lot more property and investments, one is not aware of..

You can say that again!

(1) (Reply)

100k Capital, sugggest A Lucrative Business. / I Will Open A Verified Paypal For You In 24 Hours / Paytv Dealership Business

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 32
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.