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|How Successful Business Blogs Decide What To Write by eddard: 7:17pm On Mar 04, 2018|
According to a research, website conversion rate for businesses that adopt content marketing, such as writing and publishing blogs are 6 times higher than businesses that do not adopt content marketing. You know what that means, don’t you? It means if you do not blog for your business, you are losing customers daily.
Without a corporate business blog, where will you get content for your social media marketing or email marketing? Or how will you appear on search engines like Bing and Google or generate sales leads? Obviously, writing blogs for your business is vital to your marketing success at this age.
So how do you know what to write for your blog? In this post, we’ll be looking at what 3 companies that have successfully used blogs to drive traffic, generate sales leads and establish their authority in their industry, write.
But first, you must understand that every blog post you publish, is an extension of your business and must re-enforce your marketing and brand message.
Jobberman: Nigeria’s #1 job site does not only provide you with the latest job vacancies in Nigeria, its blog also provides great content on how to effectively search for jobs, practical career advice, and shares career opportunities and events.
One way Jobberman set out to achieve its mission of helping employers fill their job vacancies is by giving them access to qualified job seekers. Jobberman’s blog seeks to equip job seekers with enough knowledge and information on building successful careers, from drafting the perfect CV to job search and managing workplace issues
ConnectNigeria: Nigeria’s information portal has one goal – to organize useful information in Nigeria, for Nigerians. Looking at the content the website provides, from businesses to events, cars to properties, the website has established its authority as Nigeria’s information website.
ConnectNigeria primarily caters to businesses and individuals with goals. So whether you have a goal of starting a business, building a career, leading a better lifestyle, raising a family or getting trained in your industry, ConnectNigeria provides the information you can use to achieve your goals.
The website has deliberately steered clear from or limited its content on topics like politics, entertainment and gossip. A deliberate attempt to re-enforce its brand’s mission.
Salesforce: Can you guess what sort of content the world’s #1 CRM Software Company provides? To get that answer right, you need to know who uses Salesforce. Any business that takes its customers seriously, or seeks a better way to engage with its customers, or needs to make more customers uses salesforce.
So, having this understanding of what its current customers and potential customers need, Salesforce publishes posts on how businesses can make more sales, maintain their customers and managing a great relationship with their customers.
What You Need To Learn From These Businesses
Understand your business mission – Jobberman seeks to connect employers with qualified job seekers, so it writes on job search, career tips, and workplace related topics
Understand your customer needs – ConnectNigeria’s audience needs information to grow their business, career, and life, so their articles range from business and career tips, lifestyle and personal development to positive news.
Post blogs that address those needs – Salesforce customers need to acquire more customers and keep the ones they have, so their blog is filled with sales and marketing tips and customer relationship techniques.
Learning from these great brands should give you an idea of what you should write for your blog. I advise that you create an editorial calendar with great blog titles that will drive traffic, start writing and promote your blog.
|Re: How Successful Business Blogs Decide What To Write by coken: 7:17am On Mar 05, 2018|
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|Re: How Successful Business Blogs Decide What To Write by don2baba: 7:18am On Mar 05, 2018|
|Re: How Successful Business Blogs Decide What To Write by Nobody: 7:19am On Mar 05, 2018|
|Re: How Successful Business Blogs Decide What To Write by Wizprof: 7:20am On Mar 05, 2018|
|Re: How Successful Business Blogs Decide What To Write by BrainnewsNg(f): 7:22am On Mar 05, 2018|
|Re: How Successful Business Blogs Decide What To Write by Nobody: 7:43am On Mar 05, 2018|
|Re: How Successful Business Blogs Decide What To Write by Doerstech(m): 7:45am On Mar 05, 2018|
Read and be blessed.....nice one OP....every Business and personal website needs a blog.....
Blog about your business
Blog to offer value to your audience
Blog to shore up your personal brand...
It shows ur expertise and know-HOW...
There's no two ways about it...
Below are some important blog post for website owners
|Re: How Successful Business Blogs Decide What To Write by dogstyle007(m): 7:54am On Mar 05, 2018|
|Re: How Successful Business Blogs Decide What To Write by magictonic: 8:03am On Mar 05, 2018|
Thank you for this post.
|Re: How Successful Business Blogs Decide What To Write by kingsleyugo41(m): 8:20am On Mar 05, 2018|
|Re: How Successful Business Blogs Decide What To Write by NobleRomm(m): 8:26am On Mar 05, 2018|
how do one start a blog
|Re: How Successful Business Blogs Decide What To Write by kabarka(m): 9:47am On Mar 05, 2018|
Insightful write up
|Re: How Successful Business Blogs Decide What To Write by Jeel: 9:59am On Mar 05, 2018|
Content marketing is the new marketing king.
|Re: How Successful Business Blogs Decide What To Write by Doerstech(m): 10:07am On Mar 05, 2018|
1) Decide which platform you want to blog with ( Blogger which is free ) another free one or self hosted one which is paid ( WordPress.org)
2) Decide on the niche that you will focus ( health, ICT, Sport, Entertainment, Hospitality , Agriculture etc)
We have loads of generalist and gossip bloggers in Nigeria , gossips and politics plus controversies runs the show here and drives traffic..... But you can break out from the norm and establish a blog around a particular niche and around your area of strength.
3) If you want to build your blog site yourself or work with an expert to do that for you for a fee. if you want to do it yourself then go to YouTube and watch videos on how to set up your blog site.
if you need an expert to do it for you, you can hollar at me
4) Once your blog site is up, manually submit it to search engines ( google and bing ) to tell them that your site is up and kicking
5) Make a list of the articles/posts you intend to drop and do keyword research on those to find out their competitiveness and relevancy
6) Then publish your posts make sure they follow all the rules to reach your target audience in terms of making sure your contents is a) Optimized for search engine b) long enough to get in LTK and increases dwell time on it
7) It’s not enough to manually submit your sites to search engines and have your site pages/posts optimized for SEO, you still need to do content marketing and employ growth hacking tactics by
a) building an email list
b) making sure your posts are shareable
c) having a functioning social media channels to share your posts on e) and reaching out to influencecers s within your niche to do a shout out for you from time to time.
The link below will give you further insight and you can read other posts while there
|Re: How Successful Business Blogs Decide What To Write by kissenger: 10:12am On Mar 05, 2018|
Basically what he is saying is that your content should be tailored to one of your services/ target audience. you can check out this site for practical examples of what the company blog content should be https:///BBFTrQ
|Re: How Successful Business Blogs Decide What To Write by kalu61(m): 1:05pm On Mar 05, 2018|
|Re: How Successful Business Blogs Decide What To Write by eddard: 4:58pm On Mar 12, 2018|
You can always reach out to us at oratorconsult.org for the best contents to promote your business
|Re: How Successful Business Blogs Decide What To Write by eddard: 5:13pm On Mar 12, 2018|
Lets help you get the best content for your products/services now on oratorconsult.org
|Re: How Successful Business Blogs Decide What To Write by klosety45: 5:38pm On Mar 12, 2018|
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