You’re an author, why do you need a “brand”? It sounds so corporate and, well, you’re not.

While you may not be a multinational corporation, you do have one thing in common. You’re both selling a product, and you need a positive and engaging image to go with it. Your brand is how you package and present your image, and it’s an essential component of marketing your book. Let’s talk about the why, and how.

Here’s Why Branding Is Important:
People often find and fall in love with the author way before they read the book. Think of how often you’ve come across an interview with a book author and thought, hmm, I’d love to read that book.

Read more.......http://www.issacharprojects.com/your-guide-to-branding-yourself-as-an-author/