raymod170:
Saas product marketing is different from other b2b software marketing. It means your product will find its place in about only 20% of enterprise marketing.

Pros of Saas marketing:

1.This is not a physical product there by giving free demo/ free trial can be informative and useful for the customer.

2.Quick turnaround on sales.

3.After marketing the sales growth is exponential, people come to know your product by recommendation and reviews.

Cons of saas marketing:

1.Should build competitive product .

2. Takes time and money in getting reviewed and recognized by community hunters

Best ways to generate lead

Provide more knowledge base material about the product to the end user.

Customers should get free demo of your product atleast for 30 days.

Saas means “software as a service” but I emphasise on service provided by you on the product to the end user.

Use good knowledge base documentation tools to deliver your product features and benefits.

Provide live consultation or live chat, make the lead more closer to sales.