The power of collecting an email address is amazing. If you are into business and want to make a consistent income, you should always collect an email address most importantly from your website visitors and from all your social account pages and followers

When it comes to website visitors, you can expect between 1 and 10 percent of visitors to purchase their initial first visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate).

Often visitors weren’t intending to buy any product but were after more information on your subject. Studies show it often takes seven communications before a customer will buy a product.

Believe me, after selling websites; it’s very rare to get a ‘yes’ on the first visit. Things can be quite complex, so maybe it’s not the best example, but people just need more information and confidence before they’re ready to buy. from you, so is better you get there email and follow them up with email marketing


You will need to offer the customer an awesome product that they simply can’t say no to for them to give you their email address.

Often people have no intention of handing out their email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.

The method of collecting email addresses is called an autoresponder. That is a database that stores names and email addresses and can send out pre-programmed email addresses to recipients.

These can be customized and sent instantly, one day, five days and anywhere up to 10 years after the initial email was collected. Very powerful and effective.

Third party autoresponders that sit on a separate server are the most effective, and you can generate your signup form to place on your website.


You can also send an email to your database at any time. Let’s look at an example of the power of an email database. Let’s say you attract 200 visitors each day (easily possible) and have a signup rate of 15%, so that’s 30 email addresses a day, and after a year you have 10 950. If you mail out a promotion for a course, you have created that costs $97 and just 3% of your list signs up (quite reasonable), that’s an income of $31 864.50, you can convert this to naira, which gives you the amount you just made from one mailout.

This profit is realized over a few days and a great example of the power of a distribution list and a value-adding product. So make sure you ask for that email address.


Source https://nairalearn.com/course/rebirth-email-marketing-course/

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