The Baymard Institute recently published a study on product page layouts and designs, as well as content types and features. The study, which lasted for two years, found that 82% of websites still have severe UX issues. Yes, that’s a large number of websites. Even top retail websites like Amazon, Sephora, and Best Buy have a bad usability score, according to the study.
The good news for you is that you can leverage this information to get ahead of your competitors. You can beat them by redesigning your product pages to improve their usability, which will enhance customer experience.
In turn, this could also result in higher conversions. That’s why I’ve decided to put together some of the best ways for you to redesign your product pages for better usability:
#1: Display social proof in the form of customer-generated photos
People trust content from other consumers. That’s why user-generated content has been serving as effective social proof for many eCommerce retailers. However, most retailers are still using only text-based customer reviews. While these reviews still serve their purpose, you could take it up a notch and display customer-generated photos on your product pages instead.
Photos of your product being used or showcased by your customers help put your product in context. It serves as visual social proof that could significantly influence the purchase decision of prospective customers. Plus, you’re reducing the need for them to look around for customer photos to see how your product actually looks.
A study by Olapic has even found that one out of four respondents has been prompted to buy a product after seeing it in user-generated content.
Relatable or positive user-generated photos have increased the likelihood of buying a product for 56% of the study’s respondents. And out of all types of user-generated content, photos were the most appealing to 52% of respondents.
UGC stat for product pages
So I suggest you redesign your product pages in such a way that there’s room for relevant customer-generated photos. Ideally, you should be placing these photos below other important elements such as product image, title, description, CTA, etc. This is to ensure that there’s a smooth user-flow and the photos don’t distract shoppers from converting.
I recommend following the example of websites like Black Milk Clothing and assigning a unique hashtag for each product. You can display this hashtag on the product page and encourage shoppers to share photos of their purchases on Instagram for a chance to be featured. You’ll easily be able to collect relevant customer-generated images for each product page.
Product pages example 1
#2: Guide customer purchases using interactive elements
When you want to drive conversions ( Read Full post here @ https://www.ngfind.com/2018/04/5-creative-ways-to-redesign-your.html?m=1