A Brief History of Blogging Initially, blogging involved a personal web log, in which a person would journal about their day. From “web log” came the term “blog.” Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing , but also, a blog can be a home business in and of itself.

Blog Versus Website Many people are still confused over what constitutes a blog over a website. Part of the problem is that many businesses use both, integrating them into a single web presence. But there are two features of a blog that set it apart from a traditional website.

Why Is Blogging Is So Popular? There are several reasons why entrepreneurs have turned to blogging. Is there a Downside to Blogging? Blogging is popular because it works as a marketing tool and makes money. But blogging isn’t all rainbows and unicorns in the world of online income. Before starting a blog as a means to make money or to promote your existing business, you should consider these potential downsides

How to Start a Blog The good news is that starting a blog or adding a blog to your existing site is relativity easy and affordable. There are free blog options such as and Blogger, but to retain control and professional image, consider investing in a domain name and hosting, and installing WordPress or other content management system on your host. Most webhosts offer this. Once your blog is up and running , you need keep it active with new content to grow your business. While your blog can compliment an existing business, it’s also a great way to add additional income. You can promote other companies’ products and services in affiliate marketing . You can offer advertising or feed ad networks on to your blog. If you have a service business you’re promoting with your blog, you can create your own information products to compliment it.

What to know after creating a Blog Blogs are updated frequently. Whether it’s a mommy blog in which a woman shares adventures in parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new content added several times a week. 1. Blogs allow for reader engagement. Blogs are often included in social media because of the ability for readers to comment and have a discussion with the blogger and others who read the blog makes it social. 2. Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool. 3. Blogging provides an easy way to keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.

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