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10,000 Exhibitors, Visitors Expected At Newbrandsxpo Says Usidamen by analystben(m): 6:00pm On Jun 21, 2018
The lead Consultant, Uburu Limited, Mr. Tony Usidamen has said the premier of NewBrandsXPO scheduled to hold from 29th to 30th June 2018 at the Federal Palace Hotel, Victoria Island, Lagos will attract over 10,000 Exhibitors and Visitors.

Speaking to Brand Campaign about the exciting two-day venture, Usidamen described ‘integrated marketing communication’ as a more soothing name for a job which encompassed more than public relations, advertising, personal selling and sales promotions adding that Uburu was partnering NewBrandsXPO to expose and support emerging brands with amazing offering to promote buying and selling behavior.

Usidamen said participants will include manufacturers, service providers and consumers noted that exhibitors will cut across different sectors including IT & Telecom, consumer electronics & kitchenware, automotive & travel, FMCG, financial services, health & wellness, personal care, apparel & fashion accessories, food & drinks, and many others.

According to him, “In a world full of buzz and surface interactions, people are seeking more depth and meaning. NewBrandsXPO aims to foster consumer-brands relationships by providing a unique avenue for consumers to experience brands realistically. And because consumers gravitate towards those experiences that provide them with the stimulation they are looking for, the NewBrandsXPO platform is ideal for exhibitors and visitors to nurture trust and confidence necessary for the realization of business goals and fulfillment of personal needs.

“I must note, however, that it is a complementary effort, and not a replacement for traditional advertising and PR, which are extremely valuable promotional tools for individuals, companies and institutions. To remain continually relevant, brands must ensure that their advertising messages and communication channels are fully optimized across multiple devices and platforms, and also continue to explore opportunities such as the NewBrandsXPO provides to ‘authentically engage with consumers.

“As an exhibitor, you will be placing your brand directly before thousands of visitors and prospective buyers, closing massive sales and generating new leads, gathering critical consumer feedback and market insight, and gaining massive exposure across multiple publicity channels. Visitors will also get to sample new products and evaluate suppliers, make instant purchases at hugely discounted prices, follow latest trends and innovations, develop valuable personal connections and generate critical business contacts”. Usidamen explained.

NewBrandsXPO is a collaborative venture between the Olanrewaju Samson-led Heventin – a corporate event and brands Activation Company – and Uburu, an integrated marketing communications consultancy.

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