One f the earliest form of internet marketing is the email marketing. Although taken over by the various social media trends, email marketing has stood the test of time considering its persuasive and more formal nature. Here is what Daniel Newman thinks of why email marketing is still alive in the tech business world:

It has distinct advantages over social media:
Email marketing allow marketers to offer relevant and insightful content to an audience that has willingly subscribed and is eager to learn more. In addition, most Internet users are also email users, while only 70 percent have a social-media account. If you want to reach a majority of your audience, email is still the most effective method to do so.

Email is still a superlative channel to use to drive sales, customer acquisition and customer retention, while social media’s value really lies in customer engagement. Comparing the two channels is like comparing apples and oranges.

Marketing strategies for an e-business

It’s evolving:
According to him, From newsletters to targeted offerings, brands can now monitor, measure, test and tweak emails to drive customer engagement. In addition, many new technologies show great promise of dramatically changing the email marketing game. Email will cease to simply be a medium for communication and evolve into a platform that helps brands deliver cross-channel experiences.

It's effective when executed correctly:
People who think email is passé are probably not using it properly. For instance, one of the biggest challenges of email marketing is that a very small percentage of subscribers actually read newsletters. Now, if the read rate of your newsletters is pathetically low, it doesn’t necessarily mean that email is dead or dying. Instead, it means your newsletters fail to pique audience interest, or your calls to action aren’t up to scratch. In that case, consider asking yourself the following questions.

Is the tone of content impersonal and promotional, or is it friendly and helpful?

Are you having a conversation with the reader, or talking “at” them?

Are you driving meaningful one-on-one engagement?

Don’t for a second believe that email is dead or dying; if you do, you’re certain to miss out on opportunities that other marketing tools don’t provide.

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