Starting up a business from scratch is not easy but when there is already a prototype and brand to adopt, then you can hit the ground running. Buying a business franchise gives you a quantum head start, as it saves you the trouble of building a brand from scratch and acquiring customers. It also eliminates huge marketing costs, start up mistakes, and places you right in a revenue model that works.

Franchising is an arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications. For instance, an entrepreneur can buy the franchise of a leading fast food restaurant making waves in Lekki, Lagos State (IJKliser) and open the same model of business in another city like Benin (IJKliser Benin outlet). The franchiser usually expects the franchisee to uphold the same standards of the business, including same branding and recipe.

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