https://www.thenigerianvoice.com/amp/news/269984/diversion-of-n90b-300m-budweiserhero-brewery-investment.html

Aug 30, 2018 | SBCHROs (Southeast Based Coalition of Human Rights & Good Governance Organizations)
(Onitsha Nigeria: 30th August 2018)-It is shocking and heartbreaking observing the unfolding social, political and economic events or activities in Igbo Land of Anambra, Imo, Enugu, Ebonyi, Abia, Delta (Igbo Delta) and Rivers (Igbo Rivers) as well as other Igbo speaking areas in Akwa Ibom, Cross Rivers, Benue and Kogi States. The most saddening of it all is that these disturbing social happenings are compounded, worsened and escalated on daily basis by chronic leadership failure, selfish, pedestal and clannish politics of the public office holders especially governors and state and federal legislators in Igbo Land.

Particularly saddening and shocking was the recent diversion or relocation, construction, expansion and commissioning (28thAugust 2018) of a gargantuan N90billion ($300M) Budweiser/Hero Beer Breweries in Shagamu, Ogun State, Yoruba Land or Southwest Nigeria. The Brewery; brewers of Hero and Budweiser Beers as well as Grand and Beta Malt, among over half a dozen other alcoholic and soft drinks, was originally attracted to Nigeria in the 90s by former Governor Peter Obi of Anambra State in his private capacity as an international investor-businessman. The Company, originally “Sabmiller Breweries” from South Africa, was recently purchased and taken over by AB InBev (Anheuser-Busch InBev SA/NV), a multinational drinks and brewery holdings company, based in Leuven, Belgium with global net value nof $115 billion.

Recent findings by Intersociety clearly show that the “Hero Beer” and its symbol was made to look as if it is uniquely designed for Igbo Nation and her heroic struggle to wriggle herself out of the age long persecution in the hands of other partners in the “Nigerian Project”. In subsequent informal field investigations carried out in some hotel bars and restaurants in Lagos State, Southwest Nigeria, for instance, Intersociety found that patronage by members or citizens of the Yoruba Nation associated with “Hero Beer” and her sister products is acutely low; compared to that of citizens of Igbo Nation resident in Lagos State which is very high.

It also means that “Hero Beer” is very unpopular among citizens of the Yoruba Nation because it is designed to look as if it is Igbo friendly, leading to its rightly or wrongly description by some Nigerians including both citizens of Yoruba (negatively) and Igbo (positively) Nations as “Ojukwu De Hero’s Beer”. On the other hand, the products of the Nigerian Breweries such as Heineken, Guilder and Star Beers and Amstel Malt and Maltina soft drinks, etc and the Nigerian Guinness products such as Stout, Harp and Malta Guinness, etc are found to have recorded high patronage among the citizens of the Yoruba Nation because they are not “Igbo or Ojukwu’s beers and soft drinks”. In many restaurants and hotel bars owned by citizens of Yoruba Nation in Lagos, “Hero Beer and associates” were scantly available whereas in those owned by Igbo citizens, reverse was the case.

Where their availability is high in hotel bars and restaurants of Yoruba citizens’ ownership, it was found to be chiefly on account of large patronage by citizens of Igbo Nation and those of South-south and non Muslim Northern Nigeria. In other areas of the Yoruba Nation with scanty presence of resident Igbo citizens, patronage associated with “Hero Beer and associates” is acutely low. During the recently concluded World Cup tournament in Russia during which Hero Beer’s sister: “Budweiser was the global lead sponsor and beer drink”, most of the patronage in Nigeria was drawn from the same friendly and liberal population of Igbo and other non Yoruba stocks.

In other checks carried out to ascertain the rate or percentage of patronage by citizens of the Igbo Nation concerning products of the Nigerian Breweries and those of the Nigerian Guinness (i.e. Harp, Star, Life, Guilder, Heineken and Stout Beers, etc and Maltina, Amstel and Malta Guinness, etc), the patronage was found unchanged with no sign of discrimination or tagging of same by Igbo citizens as “Yoruba Beers and soft drinks”.

The above analysis is therefore presented here to unmask the age long politics of hatred and discrimination going on in Nigeria especially against the Igbo Nation and her citizens. It is consequent upon these unbecoming treatments against the Igbo Nation and her People that Intersociety had in 2016 identified “physical violence, structural violence and cultural violence” as three hydra headed monsters responsible for ordeal which the Igbo Nation and her People had steadily been facing in the country; with Igbo political leaders worsening the situation by either playing to the gallery or becoming complicit in same.

It must be remembered that former Governor Peter Obi nearly died in a suspicious plane crash while shuttling in the air in the course of wrestling the strong forces from the Southwest who were bent at ensuring that the “Sabmiller” Breweries was never originally located in Igbo Land; an effort that just paid off in their favor. SBCHROs also has it on good authority that the Budweiser and Hero Breweries Company approached the present Governor of Anambra State twice for allocation and acquisition of a larger parcel of land to expand their facilities, but got cold response, forcing them to abandon their third scheduled meeting in frustration, leading to relocation to Shagamu in Ogun State, Southwest Nigeria.

At the commissioning of the N90billion project on 28thAugust 2018 with full support and presence of the Governor of Ogun State and members of his cabinet, instant employment of 600 direct or skilled laborers and no fewer than 2000 unskilled or indirect laborers was announced. The employment rate is also expected to hit thousands and tens of thousands for the skilled and the unskilled involving sons and daughters of the Yoruba Nation in coming years; in addition to projected monthly tax payment of hundreds of millions of naira into the coffers of the Government of Ogun State.

Social and economic consequences of loss of the gargantuan N90 billion Brewery investments to Yoruba Nation; on Igbo Nation and her People are innumerable. For instance, Anambra State and the entire Igbo Nation as the largest consumers of the Brewery’s products will now be pumping billions of naira into Ogun and Southwest or Yoruba economy; in the form of “let Okeke buys and drinks, but let Adekunle have the cash”.

More shocking is the fact that the God given brewery located at the heart of the Igbo Nation is now taken more than 150kilometers farther away from the heart of Igbo Land; to the extent that the products of the Brewery will now be produced outside Igbo Land with Igbo money, loaded in containers and long trucks and paid for with Igbo money, procured their trucks with Igbo money, crisscrossed over 150 kilometers from Shagamu (Yoruba Land) to Onitsha (Igbo Land) with sundry security roadblock extortions and government revenue ticket purchases.

The products will now, too, be trans-loaded and offloaded with Igbo money, warehoused with Igbo money and bought and consumed in Igbo Land with Igbo money. It is also most likely that the Company’s original facilities in Onitsha will soon be dismantled and relocated to Shagamu with its zinced structures retained skeletally as its “Onitsha satellite warehouse or depot”. Deep fears also abound over the likelihood of changing the name of “Hero Beer” with its perceived heroic Igbo symbol and replaced with a possible symbol of its new host geopolitical Zone or entity.

It is therefore heartbreaking and condemnable for the affairs of the Igbo Nation to be left in the hands of “apostles of stomach infrastructure and casino bar disco dancers” parading themselves as “elected” and “appointed” public office holders in Igbo Land. It does not border them at all that perpetrators of physical violence, structural violence and cultural violence against the Igbo Nation and her People have sworn never to allow the Race to reap from fruit of their hard labor.
Despite controlling over 60% of the country’s trade and investment, yet hash federal and regional policies have remained in place ensuring zero presence of functional international passenger and cargo airports, seaports and wharfs, railways, seaport bridges and roads as well as establishment of diplomatic missions anywhere in Igbo Land. Such age long hash policies are designed to make Igbo Nation and her People mere spectators in the Nigerian Economy with political leaders in Igbo Land chronically circling and recycling political frivolities, irrelevancies, shortsightedness, leprously and brigandage.

Signed:
For: SBCHROs (Southeast Based Coalition of Human Rights & Good Governance Organizations)
* Int’l Society for Civil Liberties & the Rule of Law
* Civil Liberties Organization, Southeast Zone

I no even understand piiim for this long Tori pass say Igbo don get 11 states for Nigeria and very soon we go enter sabongari for Kano.

Igbo beer...Yoruba beer..

Igbo nation...Yoruba nation...ah ah,..how only you one go siddon guzzle two crates of "Hero" beer alone?

Nonsense reportage..

Enjoy correct Tori for my siggy with cold beer..paperback pre order available.

God will do a new thing! I is well.

that beer when dey gv me headache sef..

Simple thing...
Ndigbo should just focus! On developing igbo land.
If you are in anambra... And want to join us...
Come to ndozi odinala cultural heritage center at umumeagbu nnewi anambra sate.
Come and learn and discover how we will develop our land with scientifically proven methods via the igbo cosmology.
Come and learn tree truth about who you are as an igbo person.
Come and discover the secret behind igbo technology.
We are starting a new phase in igbo land....
We, shall make Ndigbo proud again.
You can search us out on Facebook twitter and YouTube
@ndoziOdinala cultural heritage

The writer of this post is really sick and need too be flogged

So the buyer has no right to choose the location of his company? Buy it back biko and take it back to the East. This dogo turenchi will not solve your problem.

It's just like the writer of this article read my mind! This is exactly the sentiments i expressed on the Pan-Igbo thread a few days ago....and i equally laid part of the blame at the door-mouth of our short-sighted and naive Igbo political elite!

Despite controlling over 60% of the country’s trade and investment, yet hash federal and regional policies have remained in place ensuring zero presence of functional international passenger and cargo airports, seaports and wharfs, railways, seaport bridges and roads as well as establishment of diplomatic missions anywhere in Igbo Land. Such age long hash policies are designed to make Igbo Nation and her People mere spectators in the Nigerian Economy with political leaders in Igbo Land chronically circling and recycling political frivolities, irrelevancies, shortsightedness, leprously and brigandage.

Many of us are just too dumb to actually see what's been going on in this so called 'nation' since the late 60s, and anyone bold enough to point out all this cheating and wickedness is immediately hated by our traducers as can be seen in the case of Mazi Kanu!

Hero beer has systematically destroyed the livers, and other vital organs in many anambra men. I don't see the rational in giving anambra state some few millions in Igr and taking the lives of our men in return! Peter Obi is really a slow poison. He doesn't want to locate his shopping malls anywhere in the south east but rather wants to continue spreading drunkenness, ill-health and death all over anambra state with his alcohol business aka hero beer.

Low IQ thread. Wasted 5 minutes of my life reading the cow dung

A lot of the information in this thread are best describe as false

And then do people know the amount of work and resources the Ogun state government put into attracting foreign investors?

raumdeuter:
The writer of this post is really sick and need too be flogged

As in, maximum shishi. Every bit of the post is trash.

Immediately I saw the distance between Sagamu and Onitsha as 150Km, it was apparent that the OP is an unintelligent oaf

All I can do is to laugh in IPOB as I weigh the idiocy contained in the protestation.

Typical Igbo inferiority complex, victim complex and generational lamentations is all I could comprehend.

The report did not also forget to blame the Yorubas for the parochial, clannish and rebellious image that Igbos themselves associated with what they celebrate as an Igbo beer, yet wonder why it does not have any appeal among Nigerian nationalists.

More like a Yoruba Fuji artiste wondering why he does not have appeal among Fulanis, Igbos and Ijaws, after deliberately striving to carve an ethnic and partisan niche for his musical talent.


I will urge the aggrieved party to petition the UN and ICC as they are wont to do, on this affront on an endangered specie. Also remembering to inform that their oppressors are the usual suspect Yoruba tormentors of their fore fathers.

Is hero beer the only product of the company?
Why didn't the Anambra Governor give them extra land for the investment?
What is the quantity of other beverages consumed in the south east compared to other regions?
.Ogun is fast matching up to Lagos.

Pls who know them should tell them that land is available at Ugwuoba, only one man i know has over 100 plots of land along Enugu Onitsha old road. Haba haba

I don't know what is wrong with Igbo political class, they are the one holding our children future down.
How can they allow "O MPA " move out of Anambra or south east as a whole. Only employment, direct and indirect wealth it will create is enough for any governor or politician to hustle for the factory to be in their state.

Its a big shame to all Igbo politician, that's why i said that politicians in Nigeria are for their selfish interest not the masses interest.
Shame to all Igbo politicians.

The writer seems to be trying to appeal to ipob sentiments. He not only tried to blame Peter Obi but also the sitting governor which I think is totally wrong. The brewery company in question is a foreign one and can decide to site its business anywhere it deems fit.

NonsoWow:
Hero beer has systematically destroyed the livers, and other vital organs in many anambra men. I don't see the rational in giving anambra state some few millions in Igr and taking the lives of our men in return! Peter Obi is really a slow poison. He doesn't want to locate his shopping malls anywhere in the south east but rather wants to continue spreading drunkenness, ill-health and death all over anambra state with his alcohol business aka hero beer.

Pls go through your write up again, its like saying that dangote is slow poison because too much sugar causes diabetes and indomie causes obesity as fast food or processed food.
People have been drinking beer before peter obi be came governor.


Nkea Bu nkem is different from Nkea Bu nke Anyi. Breweries has been in the east before San miller came like premier beer onitsha, cannon beer Abagana, monarch 9th mile Enugu, 33 beer Awo omamma, Golden gunie umuahia, dubic beer Aba etc.

All of them has fold minus 33 and dubic NBL and Guness bought. Can you image the volume of job it will create assuming all of them or even 3 are in production.

Politics shouldn't be in what ever that will benefit the large population of easterners.

Cry cry babies on the beat again, with their kwashiorkoish entitlement mentality, chest beating borne out of inferiority complex.

Mynd44:
A lot of the information in this thread are best describe as false

And then do people know the amount of work and resources the Ogun state government put into attracting foreign investors?

They call such things flower planting. The same way they run around mocking and denigrating projects which have a long range goal of making Lagos and Ogun investor friendly

Xander85:
It's just like the writer of this article read my mind! This is exactly the sentiments i expressed on the Pan-Igbo thread a few days ago....and i equally laid part of the blame at the door-mouth of our short-sighted and naive Igbo political elite!



Many of us are just too dumb to actually see what's been going on in this so called 'nation' since the late 60s, and anyone bold enough to point out all this cheating and wickedness is immediately hated by our traducers as can be seen in the case of Mazi Kanu!

Your maazi KANU is a terrorist and a hateful racist! This is just d beginning. No company wants to invest in a volatile environment that is prone to unrest. You Igbo's should keep fooling yourselves that u are agitating. By the time the entire south east records zero investment, unemployment escalates astronomically and poverty becomes d order of the day, then ur brains will come down.

Na wa o. It must be hard being Igbo. The victim mentality, crybabies complex, and general aversion (for lack of a better word) towards Yorubas is beginning to call for concern.

These people need help. It's not inborn but rather due to what I'll like to refer to as an acute dose of social conditioning that begins when they were just babies, running throughout their childhood and adolescence, and eventually goes on their entire life.

Carried out by their parents, teachers, leaders and local media, through the repetition of the same simple messages thousands of times over long periods until their mind gives in and absorbs them, they're trained to have certain beliefs, behaviors, desires and emotional reactions to (National) issues generally.

Examples.

1. When the civil war is being discussed, you must blame Awolowo and Yoruba

2. Lagos is no man's land and was covered with water, we developed it. (This was what my 11/12 years old classmate told me in Jss1 in FGCV during documentation when the teacher in charge of our class asked our states and I stood up to say Lagos. Mind you, the only thing I knew then were the states and capitals, their governors and a few ministers. She already knew Lagos was no mans land and had to make a comment that I was wrong to say I'm from Lagos).

3. Blame Yorubas for the bad roads in the East, failure of Enugu airport and poor patronage of South Eastern seaports.

4. No matter the argument, you must turn it on it's head and find a way to drag Yorubas into it (like the writer of this horseshít has done)

5. Remember you developed every Nigerian city and everyone (insert Yoruba) hates you and don't want you to succeed.

6. Just blame everyone else ( especially Yorubas) when things don't go right politically due to your wrong political calculations

7. Every Yoruba man is working to undermine you at every turn. etc.

So unless these generation of Igbos fail to brainwash their own kids and pass down all these lies they've been told by their fathers, the victim mentality will continue for a long time.

They should abandon Hero and Budweiser and drink Life and Heineken produced by Nigerian breweries in the east.
Simple

Aquariann:
Na wa o. It must be hard being Igbo. The victim mentality, crybabies complex, and general aversion (for lack of a better word) towards Yorubas is beginning to call for concern.

These people need help. It's not inborn but rather due to what I'll like to refer to as an acute dose of social conditioning that begins when they were just babies, running throughout their childhood and adolescence, and eventually goes on their entire life.

Carried out by their parents, teachers, leaders and local media, through the repetition of the same simple messages thousands of times over long periods until their mind gives in and absorbs them, they're trained to have certain beliefs, behaviors, desires and emotional reactions to (National) issues generally.

Examples.

1. When the civil war is being discussed, you must blame Awolowo and Yoruba

2. Lagos is no man's land and was covered with water, we developed it. (This was what my 11/12 years old classmate told me in Jss1 in FGCV during documentation when the teacher in charge of our class asked our states and I stood up to say Lagos. Mind you, the only thing I knew then were the states and capitals, their governors and a few ministers. She already knew Lagos was no mans land and had to make a comment that I was wrong to say I'm from Lagos).

3. Blame Yorubas for the bad roads in the East, failure of Enugu airport and poor patronage of South Eastern seaports.

4. No matter the argument, you must turn it on it's head and find a way to drag Yorubas into it (like the writer of this horseshít has done)

5. Remember you developed every Nigerian city and everyone (insert Yoruba) hates you and don't want you to succeed.

6. Just blame everyone else ( especially Yorubas) when things don't go right politically due to your wrong political calculations

7. Every Yoruba man is working to undermine you at every turn. etc.

So unless these generation of Igbos fail to brainwash their own kids and pass down all these lies they've been told by their fathers, the victim mentality will continue for a long time.

Yorubas equally went through the same conditioning especially those from relatively poor homes with illiterate parents. I know this too well cause I attended a federal government college in the south west.

Aquariann:
Na wa o. It must be hard being Igbo. The victim mentality, crybabies complex, and general aversion (for lack of a better word) towards Yorubas is beginning to call for concern.

These people need help. It's not inborn but rather due to what I'll like to refer to as an acute dose of social conditioning that begins when they were just babies, running throughout their childhood and adolescence, and eventually goes on their entire life.

Carried out by their parents, teachers, leaders and local media, through the repetition of the same simple messages thousands of times over long periods until their mind gives in and absorbs them, they're trained to have certain beliefs, behaviors, desires and emotional reactions to (National) issues generally.

Examples.

1. When the civil war is being discussed, you must blame Awolowo and Yoruba

2. Lagos is no man's land and was covered with water, we developed it. (This was what my 11/12 years old classmate told me in Jss1 in FGCV during documentation when the teacher in charge of our class asked our states and I stood up to say Lagos. Mind you, the only thing I knew then were the states and capitals, their governors and a few ministers. She already knew Lagos was no mans land and had to make a comment that I was wrong to say I'm from Lagos).

Spot on bro. It amazes me how my igbo friends who doesn't know Jack about national politics assumes proffersorial status in issues relating to the civil war and mundane ethnic bigotry even at a tender age.
You hear them say silly words like Lagos is no man's land, Yoruba's are dirty, Yoruba's are traitors, Yorubas are diabolical, Yoruba are cowards, Igbos are superior to other ethnic nationalities, and all forms of ethnic stereotypes even at s tender age.
it makes me disturb and wonder who programmed this kids for this level of hate and bigotry. It's as if there is a HATE curriculum being circulated and taught by this people.

Aquariann:
Na wa o. It must be hard being Igbo. The victim mentality, crybabies complex, and general aversion (for lack of a better word) towards Yorubas is beginning to call for concern.

These people need help. It's not inborn but rather due to what I'll like to refer to as an acute dose of social conditioning that begins when they were just babies, running throughout their childhood and adolescence, and eventually goes on their entire life.

Carried out by their parents, teachers, leaders and local media, through the repetition of the same simple messages thousands of times over long periods until their mind gives in and absorbs them, they're trained to have certain beliefs, behaviors, desires and emotional reactions to (National) issues generally.

Examples.

1. When the civil war is being discussed, you must blame Awolowo and Yoruba

2. Lagos is no man's land and was covered with water, we developed it. (This was what my 11/12 years old classmate told me in Jss1 in FGCV during documentation when the teacher in charge of our class asked our states and I stood up to say Lagos. Mind you, the only thing I knew then were the states and capitals, their governors and a few ministers. She already knew Lagos was no mans land and had to make a comment that I was wrong to say I'm from Lagos).

Spot on bro. It amazes me how my igbo friends who doesn't know Jack about national politics assumes proffersorial status in issues relating to the civil war and mundane ethnic bigotry even at a tender age.
You hear them say silly words like Lagos is no man's land, Yoruba's are dirty, Yoruba's are traitors, Yorubas are diabolical, Yoruba are cowards, Igbos are superior to other ethnic nationalities, and all forms of ethnic stereotypes even at s tender age.
it makes me disturb and wonder who programmed this kids for this level of hate and bigotry. It's as if there is a HATE curriculum being circulated and taught by this people to their young ones.

Very funny writeup.
According to the clown (writer), Igbo patronise the company because they see the the beer as Igbo beer.(from a foreign company o, isn't that myopic?)
Now that the company is having a bigger brewery in Ogun state, instead of knowing the factors responsible for the company decision on the location of the brewery, and see if they are thing they can work on in oder not to lose such investment in the future. The clown centered the joke around Yoruba, Marginalization as usual.
Trust his emotional goons, the will get high on the joke.

PVision2020:

Spot on bro. It amazes me how my igbo friends who doesn't know Jack about national politics assumes proffersorial status in issues relating to the civil war and mundane ethnic bigotry even at a tender age.
You hear them say silly words like Lagos is no man's land, Yoruba's are dirty, Yoruba's are traitors, Yorubas are diabolical, Yoruba are cowards, Igbos are superior to other ethnic nationalities, and all forms of ethnic stereotypes even at s tender age.
it makes me disturb and wonder who programmed this kids for this level of hate and bigotry. It's as if there is a HATE curriculum being circulated and taught by this people.

It's so annoying. At such tender age their minds are already polluted and filled with so much hate you begin to wonder what went wrong.

Ibos love blaming Yorubas for everything that goes wrong with them. The way they blame us for everything is one of the main reasons why I support their Biafra. They have started hating on Tinubu because he aspires to lead this country and so Ibos see this decision as an impediment to Ibos intension to be president. These Ibos make people feel uncomfortable and exasperated with their blame game and victim mentality.
See guys, any Yoruba that don't support Biafra is an enemy to Yoruba nation.
Let these people fvck off!

Aquariann:


It's so annoying. At such tender age their minds are already polluted and filled with so much hate you begin to wonder what went wrong.

Let them carry their hate and f.ck off to Biafra republic. We are fvcking tired of them already. I still wonder why some still want to share same country with there people

Victim mentality won't take anybody anywhere.