Language and linear thinking do not often reflect what is in the mind and heart of the speaker. But language is linear by nature, according to the biology of our brains in networking. By nature we take in information in context, in order to fully understand what is happening around us. But it is our culture that determine to what level this information is critical and meaningful to be ignored or taken seriously. The only way to understanding things in general term is through the framework of context, which is the meaning and situational pattern that encompass any circumstances.

What we must always pay attention to is the context and information overload that are so related. Because in some culture, the context may not be important as far as driving the meaning is concerned, of which what is important, is the information, written or spoken word only and what it refers to in meaning. According to Iian McGilchrist, in the divided brain, our physiology is designed for both high and low contextual perceptions, which is based on our culture, but developed one more than the other.

In modern culture, there is a growing habit all over the world that tends to engage in low context social media technology. And how this is affecting the brain and society with much reliance on the development of low context communication without being balanced in the brain or society of high context will ever remain a problem. The contextual information must always be valued and processed as the requirement for understanding what might be said or not said in the future.

It is the context that is feeding the meaning of the word, because context is a hidden language, through the neuroscience being understood through spreading or (contagion) emotions. For instance when you yawn, it makes me yawn. According to Donald Hebb, a Neuropsychologist, “neurons that fire together, wire together”. This simply means, the more we use our brain, the more it becomes a habit and a comfort zone. The same is true, when we get use to the habit of mixing and communication in a high context cultures, our brain will also get use to drawing meaning from context.

But if we are used to communication in a low context culture, we cannot be turning into the context to understand what is being communicated, because those neurons that do not fire together cannot wire together. In other word, it is a process and continuum between high context and low context cultures, of which High context cultures draw its meaning and interpretation from context that surround an interactions or events. But Low context culture, on the other hand draws its meaning from information only that is just present. However, it must be observed that no culture ignores high or low context except that they often tends to give higher or lesser values to them.

[b][/b]High context communication requires a greater degree of knowing the others, with greater degree of relationship development which is critical to understanding one another, of which any reliance only on verbal linear communication is limited. Cross culture is an opportunity to discover and grow, with the down side, of which is conflict.

The cross culture with support around growth and discovery could lead to beauty and with what the Chinese come to called-“The Art of Being Muddle” of which the differences could create a whole. It is true that by nature, human beings are created with the capacity to read and draw meaning from context. This is because certain level of context is necessary for effective communication, although, culture varies and to a certain degree of developed attention to value of context.

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