Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / New
Stats: 3,009,642 members, 7,355,233 topics. Date: Monday, 20 March 2023 at 09:43 AM

4 SEO Keyword Research Strategies For Service -based Businesses - Business - Nairaland

Nairaland Forum / Nairaland / General / Business / 4 SEO Keyword Research Strategies For Service -based Businesses (211 Views)

Those With Soft Skills And Home Based Businesses may Fare Better Now. / Kindle Money Keyword Research Method $100 Per Day / 9 Coconut Based Businesses People Set Up At Micro Or Large Scale Levels (2) (3) (4)

(1) (Reply)

4 SEO Keyword Research Strategies For Service -based Businesses by myseyf(m): 12:53am On Sep 07, 2018
How to Get Found When People Are Looking for Your products

Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!

But with so many businesses competing for everyone's attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main marketing strategies.

One of the main components of SEO is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide.

Here are 4 SEO keyword research strategies to help service-based businesses get started:

1. Dive deep into your business
You can't develop an SEO keyword strategy for your service-based business until you understand who's coming to your site and what they're looking for.

Head to your Google Analytics account and look at stats like:
What keywords people are using to land on your site
What pages they're leaving/staying on
Their geographic location

Then, you can fine-tune which keywords to target (like adding city names to service-based phrases), see which keywords aren't showing up in your data, and create content to enhance the user experience.

2. See what the competition is doing
Whether it's a company who's been in the business for years and appears in the top-ranking position or a newer service-based business on the scene, you need a picture of the competitive keyword landscape.

See who comes up when you Google what your customers are looking for. Find out who else is selling your services in a specific location.

Make a note of the type of content they provide potential customers and how well optimized their site is for certain keywords. This helps you understand which keywords they are and aren't targeting.

3. Focus on longtail keywords
The more general the keyword, the harder it will be to rank for that search term.
Service-based businesses should also be researching and utilizing longtail keywords - those keywords that are ultra-specific to whatever you are selling.

While they may bring in less traffic than high ranking, shorter keywords, the traffic they do bring in is very targeted.

Maybe you're a tax accountant who specializes in returns for people who own a second home in another country. Or a home stager who mostly works in three-bedroom ranchers in the east side of the city. Whatever your niche is, let the (local) world know!


For a detailed step-by-step keyword research guide.

(1) (Reply)

Training On Multi-tasking / How Can I Block My Facebook Account From Been Shared / Probe Mtn’s Operations In Nigeria, Nlc Urges Ncc, Efcc, Dss, Others

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2023 Oluwaseun Osewa. All rights reserved. See How To Advertise. 39
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.