Integrating print and digital in your marketing campaigns has a lot of benefits, but not so easy to implement. Most marketers have taken the use of digital media to another level when it comes to increasing sales and conversions. It has made print marketing become somewhat relegated to a peripheral level, as the emergence of more digital and new social media platforms means that businesses can connect directly to the people that need their products and services.

It has become faster, as all things digital tend to do but print marketing should not be neglected. The truth is that people still like to hold real things, though they also prefer to read online at the same time. It is better to channel your marketing campaigns to be a combination of both digital and print, as research has shown that the biggest brands and businesses have found a way of integrating both and that is why they keep having the best financial figures at the end of the year.

This article highlights how you can integrate both print and digital marketing. Let’s go.

You have to integrate……

Unlike the new wave of digital marketers that say that print is dead, it is not. Print marketing still rakes in a lot of income for companies that do it, but they can get even better results by combining it with digital platforms. Think of it this way, you are targeting two kinds or categories of people. First the old school, the people that grew up with the traditional methods of print marketing.

They are also connecting with the smartphone generation, the ‘new cool’ of people who like things on the go, and have more information than they know what to do with it. By focusing on only digital, people will appreciate that your brand is active on social media, but at some other times, they might crave the tangible glossy feel of a printed advert or the personal touch of a piece of direct mail.

Have a presence that is versatile and spans media, but to be honest, fusing both may not be easy.

If you get it right, you can boost the reach and efficiency of your entire marketing campaign. The key to print marketing success is to make it part of your digital marketing campaign. Don’t think of print and digital marketing as two separate entities, but try to build the two together, as this will help you maximize your Return On Investment (ROI).

Tips for simple print and digital integration

Integrating print and digital marketing strategies are not easy, but here are some top tips to get you started.

Cross pollination

Don’t be scared, we are not taking you back to the dreary days of elementary agriculture. In marketing terms, cross-pollination is the practice of promoting one media channel through another. It allows you to play to the strengths of both print and digital media. Take this, for instance, running an ad on a billboard might yield a result of wide reach, but a low conversion rate, whereas a social media campaign will have a far lower reach but a much higher conversion rate.

Cross pollination would leverage the benefits from both, and obviously, increase sales.


Track media crossover

For you to be able to integrate print and digital media marketing campaigns, you must be able to track success through reliable data and metrics. Tracking the journeys of your customers between platforms and media allows you to understand the channels that are the most active.

It also allows you to know either of print and digital in marketing campaigns are the most effective. Most digital platforms produce reliable analytics on audience behavior. One way you can bridge this gap is by using QR codes on your printed marketing.

With analytics, you gather data on users interacting with various print media on their smartphones. You can also seek feedback through the use of printed mail drop, social media interaction, through to website browsing and finally conversion.


Don’t forget your call-to-actions

The reason print media lost its way was that it was passive and doesn’t require any action from the audience. The major essence of print marketing is to lead the sales, but only digital media has more propensity to do this. The objective of these campaigns is to raise awareness and disseminate information about your company and its products or services.

Digital media tends to be more active and requires action and one way of integrating print and digital media in marketing campaigns is by incorporating call-to-actions in your print media. It directs people to your digital platforms and encourages cross pollination and audience engagement.

Time your emails and print together in your marketing campaigns

Try to cycle how you communicate with your customers in order to build brand awareness without putting people off. You have to schedule the timing of your marketing campaigns for maximum effect. People must be able to see the same thing online and physically.




Read more:[/b]https://kiakiaprint.com/blog/2018/09/integrating-print-and-digital-in-marketing-campaigns/

[b]Cc: lalasticlala, erad, prof800