Top 5 Reasons Why Responsive Web Design Is Important

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When you have a website designed for you by any professional out there, always ensure you ask them to designed a responsive website for you. Also ensure to always check its mobile compatibility with tools,. This way, you will be sure that your website will work on every device.

This is because, the web has moved forward at an incredible rate over the past year. Among the many changes, the inevitable happened. Mobile web browsing overtook desktop as the device of first choice for internet users.

We shall be looking at some of the top reasons why responsive website design is important


1. With 83% of the market share, it’s important to consider Google’s stance
Refers to responsive design as “the industry best practice”

Responsive sites have one URL and the same HTML regardless of the device – allowing Google to index and crawl content at ease

Google is built for users – for people who search the web.

In a world where those users are accessing the web via mobile devices, Google is acting accordingly.

And so, it stands to reason that they are going to favor those sites that meet the needs of Google users.

2. Some fact proves it
67% of website users claim they are more likely to purchase from a mobile-friendly website
As of March 2017, 80% of top Alexa websites were mobile adaptive
50% of local searches are carried out on mobile devices
A third of Facebook’s 700 million users are using Facebook Mobile
Half of Twitter’s 175 million users are using Twitter Mobile
80% of internet users own a smartphone
Nigeria is well ahead of all the other countries in Africa put together in terms of mobile phone penetration, as its mobile penetration rate stands at 84 percent

3. A new responsive website design can improve your professional image, boost your online presence and market your product to a wider audience.
Creating a website that works on multi-screens increases your business inquiries and makes your business more profitable.

4. Responsive web design maintain a consistent user experience which increases lead generation, sales and conversions

5. To web developers, responsive design enable the use of same code and content for all your layouts.
Since only CSS is changing to create these different experiences, none of your content changes. This is the easiest to maintain as you are not introducing any extra content outside of your main site.

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