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How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b - Car Talk - Nairaland

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How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by obafemee80(m): 12:44pm On Oct 29, 2018


In 1998,Volkswagen and BMW had a bidding war to buy the Rolls-Royce Motors when the owner , Vickers (also the owner of Bentley) , decided to sell the luxury brand.

The most likely buyer was BMW, which already supplied engines and other components for Rolls-Royce and Bentley cars.

BMW had the deal almost wrapped up with a final offer of £340 million before Volkswagen came in at the last minute with £430 million to win the deal for both brands.

But this didn’t mean that Volkswagen Group ( that currently sell passenger cars under the Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda and Volkswagen models ) owned everything about the Rolls-Royce brand.

Volkswagen only bought the Rolls-Royce designs, nameplates, administrative headquarters, production facilities, Spirit of Ecstasy and Rolls-Royce grille shape trademarks .They didn’t buy the right to use the Rolls-Royce name or logo which belongs to Rolls-Royce plc.

Rolls-Royce plc, the aeroplane-engine maker, preferred BMW and for only to £40 million,it licensed the Rolls-Royce brand name and logo to BMW AG (the better part of the deal)

BMW also threatened to cut off engine supplies within a year ( which was part of their initial agreement ), a move that frightened customers and cut orders by 30 percent .

This means that Volkswagen won't be able to build new Engines that will power the Rolls-Royce vehicles within that time frame.


VW's Bentley

After a lengthy battle, the two German Automakers entered into negotiations and agreed that :

Volkswagen will use BMW's Rolls-Royce brand name and logos to produce Rolls-Royce branded vehicles between 1998 and 2002.


BMW's RR

Also, BMW will continue supplying engines and components to Volkswagen's branded Rolls-Royce until the end of 2002, after which they will acquire the rights to the Spirit of Ecstasy and Rolls-Royce grill shape trademarks from Volkswagen AG. 

The time will also allow BMW to build a new Rolls-Royce administrative headquarters and production facility.

From January 1st 2003,BMW-owned Rolls-Royce Motor Cars Limited became the exclusive maker of Rolls-Royce branded cars,with the Rolls-Royce Phantom becoming the first luxury car offered for sale .

Volkswagen also became the sole provider of luxury Bentley car brands.  

What do you think?

https://autojosh.com/how-volkswagen-lost-the-rolls-royce-brand-to-bmw-four-years-after-buying-it-for-₦200b/

8 Likes 1 Share

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Aldebaran(m): 7:27pm On Oct 30, 2018
Volkswagen wan buy everything angry

Innoson beware grin

15 Likes

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by CityNGR: 9:32pm On Oct 30, 2018
Aldebaran:
Volkswagen wan buy everything angry

Innoson beware grin
Don't make me laugh abegi

19 Likes

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Aldebaran(m): 6:25am On Oct 31, 2018
CityNGR:

Don't make me laugh abegi
So you want the World's Auto Giant Volkswagen to buy Innosons grin

4 Likes

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by CityNGR: 6:35am On Oct 31, 2018
Aldebaran:

So DON'T you want the World's Auto Giant Volkswagen to buy Innosons grin
THAT WOULD BE A TERRIBLE COMBO. TOYOTA WILL BE BETTER.

5 Likes

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by MANNABBQGRILLS: 9:01am On Nov 01, 2018
Some combinations.

But Money talks at the end of it all.......

1 Like 1 Share

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by fojosum: 9:01am On Nov 01, 2018
nice plan
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by BruncleZuma: 9:02am On Nov 01, 2018
grin grin grin grin
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Dude397(m): 9:02am On Nov 01, 2018
Money
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by bojuyises: 9:03am On Nov 01, 2018
what a story,but there are many like so unfortunate
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by gonas: 9:04am On Nov 01, 2018
Nawa oo rols musn't go down though bentely is there for them
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by berrystunn(m): 9:04am On Nov 01, 2018
Not up to 1b
Even obj can buy it
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by BedLam: 9:08am On Nov 01, 2018
Do you see how trade and competition works ? Just slug it out without tampering with other's businesses. The one black man that I know would have run to the Govt to crippled their rival's businesses.

We still have a long way to go, we don't know business about jack. Not in politics, life, or even in business.

That's why companies like glo can't even appeal to poor Nigerians.

9 Likes

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Samuelscott: 9:11am On Nov 01, 2018
berrystunn:
Not up to 1b
Even obj can buy it
was bought €430 million in 1998

3 Likes

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by vawitiru: 9:11am On Nov 01, 2018
The relationship between trading and governance is undeterred........
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Nobody: 9:17am On Nov 01, 2018
Another autojosh moniker.
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Duru1(m): 9:21am On Nov 01, 2018
obafemee80:


In 1998,Volkswagen and BMW had a bidding war to buy the Rolls-Royce Motors when the owner , Vickers (also the owner of Bentley) , decided to sell the luxury brand.

The most likely buyer was BMW, which already supplied engines and other components for Rolls-Royce and Bentley cars.

BMW had the deal almost wrapped up with a final offer of £340 million before Volkswagen came in at the last minute with £430 million to win the deal for both brands.

But this didn’t mean that Volkswagen Group ( that currently sell passenger cars under the Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda and Volkswagen models ) owned everything about the Rolls-Royce brand.

Volkswagen only bought the Rolls-Royce designs, nameplates, administrative headquarters, production facilities, Spirit of Ecstasy and Rolls-Royce grille shape trademarks .They didn’t buy the right to use the Rolls-Royce name or logo which belongs to Rolls-Royce plc.

Rolls-Royce plc, the aeroplane-engine maker, preferred BMW and for only to £40 million,it licensed the Rolls-Royce brand name and logo to BMW AG (the better part of the deal)

BMW also threatened to cut off engine supplies within a year ( which was part of their initial agreement ), a move that frightened customers and cut orders by 30 percent .

This means that Volkswagen won't be able to build new Engines that will power the Rolls-Royce vehicles within that time frame.


VW's Bentley

After a lengthy battle, the two German Automakers entered into negotiations and agreed that :

Volkswagen will use BMW's Rolls-Royce brand name and logos to produce Rolls-Royce branded vehicles between 1998 and 2002.


BMW's RR

Also, BMW will continue supplying engines and components to Volkswagen's branded Rolls-Royce until the end of 2002, after which they will acquire the rights to the Spirit of Ecstasy and Rolls-Royce grill shape trademarks from Volkswagen AG. 

The time will also allow BMW to build a new Rolls-Royce administrative headquarters and production facility.

From January 1st 2003,BMW-owned Rolls-Royce Motor Cars Limited became the exclusive maker of Rolls-Royce branded cars,with the Rolls-Royce Phantom becoming the first luxury car offered for sale .

Volkswagen also became the sole provider of luxury Bentley car brands.  

What do you think?

https://autojosh.com/how-volkswagen-lost-the-rolls-royce-brand-to-bmw-four-years-after-buying-it-for-₦200b/



The above complex arrangement would not have happened if Africans were behind or on the process. It would have resulted in the destruction of the automakers. A bank which is indebted to an auto producer and the silly Nigerian government are hell bent to destroy INNSON.

7 Likes

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Nobody: 9:29am On Nov 01, 2018
berrystunn:
Not up to 1b
Even obj can buy it
you sure?
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by obafemee80(m): 9:33am On Nov 01, 2018
Duru1:


The above complex arrangement would not have happened if Africans were behind or on the process. It would have resulted in the destruction of the automakers. A bank which is indebted to an auto producer and the silly Nigerian government are hell bent to destroy INNSON.
True Talk bro
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Nobody: 9:37am On Nov 01, 2018
see below
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Duru1(m): 9:40am On Nov 01, 2018
obafemee80:

True Talk bro

It is time Africans had a grip on reality. Africans shamelessly harp on racism, which is a misnomer, that does not exist and rampantly kill each other on a slightest or no provocation. It is really a shame.

1 Like

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Allergic(m): 10:05am On Nov 01, 2018
Copy and Paste from Wikipedia
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by akigbemaru: 10:25am On Nov 01, 2018
Duru1:


It is time Africans had a grip on reality. Africans shamelessly harp on racism, which is a misnomer, that does not exist and rampantly kill each other on a slightest or no provocation. It is really a shame.
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Sincinnati: 10:38am On Nov 01, 2018
Samuelscott:
was bought €430 million in 1998
Adjusted for Inflation, how much does it worth today?
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Chukazu: 10:47am On Nov 01, 2018
This British folks MUMU die!

How can they be selling off priced national iconic brands?

1 Like

Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Nobody: 11:27am On Nov 01, 2018
While reading this beautiful piece I didn't hear anything Mercedes God bless BMW and Volkswagen for me not forgetting Lexus
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Duru1(m): 11:55am On Nov 01, 2018
Chukazu:
This British folks MUMU die!

How can they be selling off priced national iconic brands?

Guess what, British created the shithole called Nigeria. What a coincidence.
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Ugosample(m): 4:00pm On Nov 01, 2018
BedLam:
Do you see how trade and competition works ? Just slug it out without tampering with other's businesses. The one black man that I know would have run to the Govt to crippled their rival's businesses.

We still have a long way to go, we don't know business about jack. Not in politics, life, or even in business.

That's why companies like glo can't even appeal to poor Nigerians.

it's prevalent amongst black folks, not just that "one black folk" you are talking about.


it's seriously wrong and the mentality should change

(1) (Reply)

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