Hello,

Call me B.G.

So I was talking to a friend of mine who has a side business (he works a 9-5) and was going to get more serious with it this year.
My guy said he already had a name but at the point of registration, he found that another business had already been registered with that same name (if you're someone like I used to be, who sees the world as one-way traffic then you should know that my guy was in a serious fix).

So like any other insensitive person (in his opinion of course), I told him; "find another, but make sure it resonates with what you're offering". Then I asked, "what uniqueness do you have to offer?" he goes quiet. Again, I asked, "what unique thing are you offering, that would bring you YOUR customers?" This time he mumbles something and goes quiet again.

Business is born out of an idea and that idea is expressed in the NAME. The uniqueness of your name depends on the uniqueness of your idea.

I don't care how competitive your business space or industry is, there is always SPACE. And just like there are different languages for communication, you can express your passion and offering in your business name.

By the way through, if you are planning to venture into business there's a free POS software I'm recommending. It's called ESOPOS. It can be used on your smartphones via the app (check Google Play or iOS App store) or www.esopos.com on a P.C. It's a great innovation for startups.

My next post would be dedicated to the benefits of a POS system, so watch this space.

Yours...