If you want to rank high for a certain term , you should
definitely use that term quite often in your text. That
way, Google will know that your text is about that
specific keyword. But don’t overdo it. Google doesn’t
like over-optimized text at all. A keyword density of 2
% ( in which one in fifty words is your keyword) is
great. It’s best to create a text that’s rather lengthy,
we recommend a text of at least 300 words. That way,
you’ll be able to use your keyword quite a number of
times.
Check if your focus keyword is in your headings. The
title of your post is really important. You should
definitely use your keyword there. Try to use your
keyword in at least one of your subheadings as well.
How about that snippet? The snippet is the thing
Google shows in the search results. It’s the title of
your post and a short description. Yoast SEO will help
you optimize your snippet: it shows you a preview of
the snippet and allows you to easily edit the content.
This is very important, as it’s the first thing your
audience will read. So this piece of text will have to
convince them to go to your site. Unfortunately, we’re
never sure whether Google will show that specific
snippet. However, creating a kick-ass snippet preview
should be part of your SEO strategy. Of course, don’t
forget to use that focus keyword again! Don’t forget:
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