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How Formula Giants Are Breaking The Code


Have you heard of the International Code of Marketing of Breast Milk Substitutes?
The Code is an international set of recommendations, which regulates the marketing of breast-milk substitutes and in simple terms, it advocates that babies be breastfed and that any promotion of breast milk substitutes be banned.
The reasoning behind the creation and implementation of The Code is to protect and improve breastfeeding rates. The World Health Organization (WHO) states that breastfeeding is “unparalleled in providing the ideal food for infants” and research has found that over three quarters of a million lives would be saved yearly if breastfeeding was universally practised:

“THE PROTECTION, PROMOTION AND SUPPORT OF BREASTFEEDING RANK AMONG THE MOST EFFECTIVE INTERVENTIONS TO IMPROVE CHILD SURVIVAL. INCREASING BREASTFEEDING TO NEAR-UNIVERSAL LEVELS COULD SAVE MORE THAN 820 000 LIVES EVERY YEAR.”

Read the full article here >>> http://yourhealthveda.com/2018/05/28/how-formula-giants-are-breaking-the-code/