|Join Nairaland / LOGIN! / Trending / Recent / New|
Stats: 2,800,408 members, 6,693,355 topics. Date: Wednesday, 26 January 2022 at 04:00 PM
|Why You Must Learn Digital Marketing by Lazyreporta(m): 10:27am On Feb 22, 2019|
Read to the end, this post might just be for you.
Most companies employ a variety of digital marketing tactics like email marketing, social media and PPC advertising as a major part of their overall marketing strategy. In this blog, we look at why you should include these tactics as a major part of your overall marketing strategy and let your traditional marketing efforts remain in the past.
Traditional Marketing vs. Digital Marketing
How are traditional and digital marketing different? In traditional marketing, communication only happens in one direction, with the company speaking directly to its target audience. While this type of communication does sometimes exist in digital marketing, typically the focus is around multi-directional communication, with the company both talking and listening to its audience. In addition, in digital marketing, all interactions are online and, therefore, are public. Any customer can join in the conversation in real time.
Advertisement campaigns have also changed with digital marketing. In traditional marketing, campaigns are well-planned and span a specific amount of time. In the digital world, there’s also some planning ahead, but there’s more room for adjustment during the campaign. Additionally, there’s always space for real-time response.
Digital marketing forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their job profile.
Are you thinking “Should I learn Digital Marketing?”
Do you think that digital marketing is just another profession or area of study?
Sometimes it is natural to feel that digital marketing is one of the many professions in the world. Just like data science, programming, finance, etc., digital marketing may look like just another profession that you can choose from a wide array of career options.
But the reality is different.
You cannot ignore digital marketing.
In this article, I want to tell you why you should learn digital marketing even if you do not plan to have a career in core digital marketing.
In today’s world, digital marketing has become like language. It is a medium of communication.
Do you think you have an option to learn English? No! English forms the backbone of today’s global economy and there is really no debate on whether you should choose to learn English.
Though digital marketing may look like just one more subject and one more career option, it forms the backbone of today’s economy.
Digital marketing is a skill that everyone should have irrespective of their job profile.
A 16-year-old teenage girl posting a selfie on Instagram is doing digital marketing.
A 20-year-old guy posting pictures of his first motorcycle on Facebook is also doing digital marketing.
A social activist trying to get signatures on The world’s platform for change for a petition is doing digital marketing.
Once you start observing how the behavioural of the people around us has changed because of the internet, you will see that digital marketing is everywhere and everyone is a digital marketer.
Previously, TV, newspaper, and radio companies had the power to publish and since they had the power to spread ideas and information, they were the only ones creating information.
The other type of content creator is the person who writes in his/her journal every day but not many of us were motivated to do that because no one would read it—because there was no way to spread that content easily.
For the first time in the history of mankind, a single individual has the power to publish something that the whole world can see. We’ve never had this power before. We were always consumers of information and never the creators of content or information.
The need to express ourselves and communicate information to others has been there with us since we started carving figures on cave walls. Today all of us spread information through digital channels. We publish text, photos, and videos. It could be for personal, business, or non-profit initiatives.
The only non-digital marketers are people who do not use mobile phones and laptops. Either they are very old to learn this, or they do not have access to the internet. Apart from them, everyone else is a digital marketer.
Digital marketing skills have become as necessary as knowing the English language to communicate. People who have started learning digital marketing have realised that digital marketing skills can be applied to any type of job.
Digital marketing activities should never be constrained to the digital marketing team alone. Digital marketing runs through the entire organisation.
Marketing involves understanding what the customer wants and digital marketing helps with that. Marketing and communication is inbuilt in the product creation process. If someone makes a product that no one understands how to use, the product will fail.
Marketing is also the responsibility of the support team because if the support team does a good job, they get appreciated. This increases brand affinity, word of mouth referrals, and ultimately more customers for the business.
And on the other side of the coin, if the support team is bad, then someone could tweet negatively about the company and that would affect the brand image of the company and reverse all the progress done by marketing and branding activities.
So, it doesn’t matter where you fit in the organisation, your digital marketing skills is going to help the business grow. Both self-employed professionals and employees need digital marketing skills.
Most of the concepts that you learn in marketing and digital marketing will also help you in other areas of your life. For example, marketers can influence their friends and family easily because they understand human psychology and how humans react to things.
So that’s why even if you do not plan to become a core digital marketer you should learn digital marketing and marketing fundamentals
9 Likes 1 Share
|Re: Why You Must Learn Digital Marketing by Lazyreporta(m): 10:28am On Feb 22, 2019|
It's so important
|Re: Why You Must Learn Digital Marketing by Lazyreporta(m): 10:54am On Feb 22, 2019|
Learn DIGITAL MARKETING today!!!
-Facebook Ads campaign
-Twitter Ads campaign
-Instagram Ads campaign
There are thousands of companies that need the services of a Digital Marketer, with average salary of N2.4m yearly, and you can decide to work from home marketing other people's products and cash out daily using your skills.
You can Google for facts.
Reserve your seat now for 14th of March
Over 70% off
Just 14, 999
Instead of N70k
2 Likes 2 Shares
|Re: Why You Must Learn Digital Marketing by hisexcellency34: 2:47pm On Feb 26, 2019|
i want to learn. what's the cost?
|Re: Why You Must Learn Digital Marketing by Pilot4Airbus(m): 2:48pm On Feb 26, 2019|
There are too many illiterates and stingy people in Nigeria, (see Buhari vote)
digital marketing no work for here
(See Atiku vote)
I rest my case
|Re: Why You Must Learn Digital Marketing by freemanbubble: 2:48pm On Feb 26, 2019|
|Re: Why You Must Learn Digital Marketing by SEONaijaExpert: 2:48pm On Feb 26, 2019|
Alright, we can now discuss skills.
|Re: Why You Must Learn Digital Marketing by EdoBozz(m): 2:49pm On Feb 26, 2019|
Yahoo boys were the best digital marketers in Nigeria before they turned everything to ritual and blood money.
|Re: Why You Must Learn Digital Marketing by 3ute: 2:52pm On Feb 26, 2019|
|Re: Why You Must Learn Digital Marketing by KubwaBoy: 2:52pm On Feb 26, 2019|
|Re: Why You Must Learn Digital Marketing by Nobody: 2:52pm On Feb 26, 2019|
|Re: Why You Must Learn Digital Marketing by EmpressT(f): 2:53pm On Feb 26, 2019|
I'm still learning digital marketing. I really need to push further with the help of a guru in IT.
|Re: Why You Must Learn Digital Marketing by jcflex(m): 2:54pm On Feb 26, 2019|
Your location pls
|Re: Why You Must Learn Digital Marketing by cwitch: 2:55pm On Feb 26, 2019|
Free online business
Make 6-7figures with real estate digital marketing
Call Bayo on 08161333339 free training and free mentorship
08161333339 available on Whatsapp
|Re: Why You Must Learn Digital Marketing by Jh0wsef(m): 2:57pm On Feb 26, 2019|
|Re: Why You Must Learn Digital Marketing by samm2: 2:58pm On Feb 26, 2019|
THE ICT DONS ARE COMING TO ABUJA FOR THE POWERFUL TRAINING IN GRAPHICS DESIGNS!
THIS IS GRAND-MASTER GRAPHICS DESIGN TRAINING LIKE YOU NEVER HAD BEFORE – NO THEORY. NO BULLSHITS. 100% PRACTICAL TO MAKE YOU A PRO THIS YEAR IN 4 WEEKS!
Thanks to social media and the app-store economy, design skills are more valuable than ever.
Are you interested in learning more about how to communicate your creative ideas in a way that will capture the attention of your audience? THEN THIS COURSE IS FOR YOU!
This training takes you from Design novice to professional creative through intensive practical training.
WHAT YOU WOULD MASTER AFTER THIS 4 WEEKS PRACTICAL-DRIVEN TRAINING
The Breakdown of Curriculum that covers EVERYTHING you would practically learn during the training period can be obtained on the website link in banner or better still reach our customer care to request for curriculum sent to you via email
FEES: N33,000 - DISCOUNT FOR EARLY PAYMENT
N36,000 - PAYMENT ON TRAINING DAY
DATE:[/b]WEDNESDAY MARCH 27th, 2019
[b]PERIOD: 4 Weeks Marathon Training
CERTIFICATION: Certificates issued At End of Training at a little extra cost
VENUE: ASOKORO AND LIFE CAMP CENTERS
REQUIRED: Just Your Laptop and passion for Creative Designs
IMPORTANT ANNOUNCEMENT: If you are in Abuja and you want to partner with us. Kindly reach us ASAP. PORT HARCOURT AND IBADAN COMING SOON!
OUR FIRM GUARANTEE: THIS OUR GUARANTEE - WE WONT TRAIN YOU THE WAY EVEN SOME OF THE BIGGEST ICT TRAINING CENTERS & NAMES IN NIGERIA DO (SOME USUALLY TEACH NONSENSE, IF YOU KNOW, YOU KNOW) - WE WILL TRAIN AND IMPACT YOU TO BE AN ICT PROFESSIONAL WITH JOB-READY KNOWLEDGE DURING AND AFTER GRADUATION - YES, WITH 1,000% MONEY-BACK GUARANTEE
See Banners for Contact and Website details to REGISTER!
|Re: Why You Must Learn Digital Marketing by legalwealth(m): 2:59pm On Feb 26, 2019|
It is very important and necessary! !!
|Re: Why You Must Learn Digital Marketing by OkeOladimeji: 2:59pm On Feb 26, 2019|
I earned atleast #1.5m doing SEO last year. I am working in increasing my client base this year for more revenue!
|Re: Why You Must Learn Digital Marketing by Obidikejr(m): 3:03pm On Feb 26, 2019|
|Re: Why You Must Learn Digital Marketing by sokimabe: 3:05pm On Feb 26, 2019|
|Re: Why You Must Learn Digital Marketing by Nobody: 3:10pm On Feb 26, 2019|
|Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health |
religion celebs tv-movies music-radio literature webmasters programming techmarket
Nairaland - Copyright © 2005 - 2022 Oluwaseun Osewa. All rights reserved. See How To Advertise. 123