Once upon a time, I used to be the person that was clueless on selling online.

I would barely make enough sales to feed myself and family. It was until I knew the following below I started seeing nice results.

Here are ten laws.

1. Have an up-to-date buyer persona for your product. (Name, age, lifestyle, income range, interests of your customer)

2. Know the business plan for your product and have a measurable go-to-market plan for it.

3. Know how customers are using your product.

4. Know where your product’s customers and users are coming from.

5. Know your product’s revenue targets and progress toward those targets.

6. Know who sells your product.

7.Ensure sales, partners, field marketers and others can successfully evangelize for your product with accurate and up-to-date sales tools.

8. Know your product’s top three competitors and be able to explain how your product is different.

9. Know who the key analysts and market influencers are and how they position your product in the market.

This is the difference between making or not making sales.

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