“There’s a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’” – Shep Hyken.

With a plethora of brands vying for the customer’s attention span, loyalty is definitely hard-earned in today’s marketspace. It takes a lot of time and effort to turn a customer into a fan, a follower, and someone who would willingly publicize your brand’s name to the outside world.

Winning the trust and confidence of customers means improving your Net Promoter Score – the standard measure of customer loyalty. The idea is simple: create more promoters (brand advocates) than detractors (unhappy customers) to witness an upsurge in your NPS.

So, how do you tap into your NPS program and improve the score? What are some of the most effective ways of improving customer loyalty?