Religious tourism is a branch of tourism in Nigeria that is thriving but in failure because the government or private sectors have no idea about its potentials or benefits let alone looking to tap into it. With the Redeem Christian Church of God’s Holy Ghost Congress; Winners Chapel’s Shilloh; The Synagogue Church of all Nations’ s kingdom worship; House on the Rock's The Experience; Christ Embassy's International Pastors and Partners Conference (IPPC),
religious tourism is a valid tool to repositioning Nigeria in the mentions of contries thriving with tourism. But while this is far-fetched, the state government of Osun has created an initiative that will have Osun mentioned among the frays of pilgrimage in the world, the Yoruba Traditional Immersion Pilgrimage (YTRIP) - Kare'le Oodua.

OSUN, EDE – The Ministry of Home Affairs, Culture and Tourism, State of Osun has unveiled the logo of Yoruba Traditional Religion Immersion Pilgrimage (YTRIP) – Kare'le Oodua.

The event held at the Western Sun International Hotel on Thursday, June 6, 2019, was attended by deputy governor, state of Osun, His Excellency Benedict Adegboyega Alabi; erstwhile governor of the state of Osun, Chief Abdulkareem Adebisi Akande; Ooni of Ife, Oba Adeyeye Enitan Ogunwusi represented by chiefs from the cradle of the Yorubas; The Araba of Osogbo, Chief Elebuibon; Oba ASA, Oloye Jimoh Aliu; Erelu ASA of Nigeria, Duchess Funmilayo Rotiba and some traditional personages.

Also in attendance are Mr Tokunbo Dagunduro, Vice President, National Association of Nigerian Travel Agencies (NANTA); Mrs Ime Udo, Vice President, Nigerian Association of Tour Operators (NATOP); Leading Fashion brand in Nigeria and MBGN partner–AY Stitches; Rwanda Air; Genesis Art Gallery et al.

This very laudable initiative which will reintegrate Yorubas in the diaspora with their source spiritually, culturally and socially will enhance not only the economic development of the state of Osun but Nigeria in its entirety and participating countries.

The annual programme slated to hold in August, 2019 will have participants see significant sites of times gone by in Ile-Ife, Osogbo, Ila Orangun, Ede, Ilesa, Iwo, Ejigbo, Ifon-Osun and more.

The investiture of Duchess Funmilayo Rotiba, Erelu ASA of Nigeria and Oluwafemi Gideon Daramola as Ambassadors of the Yoruba Traditional Religion Immersion Pilgrimage (YTRIP)- Kare'le Oodua took place during the unveiling.

Will kare'le Oodua fan the embers of unity that is no longer visible in the Yoruba tribe? probably, but what is most assuredly a given, is, it will toe the same vein with Jerusalem and Mecca.