There is only one valid definition of business: to create customers. It is the customer who determines what the business is. Because its purpose is to create customers, any business has two basic functions:

marketing (customer orientation)
innovation

This far-sighted quotation came from Peter Drucker (1973) and it was originally said in 1954. Relationship marketing is critically important for every business. After a client is won, they have to be kept and what keeps them is the relationship between the company and the clients.

Businesses must maintain their clients because clients keep the business running. Getting customers is one thing, but keeping them is a whole different story.

Customer loyalty can ensure a strong long-term relationship with your business. But customers do not just become loyal, their loyalty is tied to the relationship between them and the business and this is a fuction of how they are managed. Having the right tools to manage customers can help you deliver what they need and rightly guide you in the right direction to winning their loyalty.

Also read:Conversion Rate Optimization - How to turn prospects into customers

This post details a practical guide to effective relationship marketing that kkeeps your customers, build a longterm relationship and bring success to the business.

Know Your Customers
Build a Customer Service Team
Create Q&A Templates
Implement the A.C.A.F. Customer Feedback Loop
Build an Automated Customer Support Process
Work Towards a Better Customer Experience
Setup Specific Customer Retention Actions
Reward Loyal Customers
Set up a Referral Program
Follow Up With Sales Number and Customer Feedback Metrics
Invest in CRM and Other Technology
Create Valuable Content Based on Customers’ Questions

Read more: https://www.todhost.com/blog/a-practical-guide-to-relationship-marketing.html