Umidigi the Chinese phone manufacturer which are widely known for their substandard and "budget" friendly devices seemed to have employed a marketing tactic in order to raise sales to their ailing brand. One of these tactics is to push for promotion amongst online forums and internet group chats. Having assigned their trained personnel to give good "rep" concerning the smartphone firm and its range of products. They also emphasize on aiding them acquire such devices and gadgets all the way from China.

Opinions and comments solely gathered from GSMarena have proven alone that the device is not worth purchasing. Complaints ranging from bad or incompatible OS, mediocre specs, hardware faults and bad aftercare services.

Umidigi is only here to sell their devices, they offer no warranty or repair services. Customers buy their devices from invisible hands or virtual "persons" and websites where zero support is offered after certain purchase.

These devices are not common, not just in Nigeria but other parts of the globe. There is marketing strategy implemented to appeal users to purchase such devices such as it's affordability and a promise of long lasting battery. This promises are taken into consideration due to Nigeria's economic growth and unstable power supply.

On Nairaland, there are umidigi trained personnel hired to "promote" the brand in the country and its cyberspace. From a screenshot captured here, you can see gratitude for his job well done.

The idea to promote foreign commodities and products in a country with a lot of producers and indegenous companies is a direct smack on the country's image and reputation as a whole. Shady investment and companies have taken up refuge in online communities in order to drive sales to products that may not be easily sold in physical markets.