When you Boost a post on Facebook, the post is delivered to the News Feeds of users who fit within your general targeting parameters. As noted, clicking the little blue "Boost” button next to a post on your Facebook business Page is easy, and it will see your content reach more people than it would have organically. But the truth is that, unless you're lucky, the majority of those extra viewers aren't likely to respond to your content in a way that'll make a significant impact on your business.

In a sense, by simply boosting posts, you're not leveraging the full power of Facebook’s advertising system.

Instead of boosting your Facebook posts, consider creating promoted posts using Facebook’s Ads Manager. Through Ads Manager, you'll be able to expand your content's reach, while also capitalizing on better targeting, more features, and higher contention for space via Facebook’s ad auction.

Taking the extra step to promote posts through Ads Manager can go a long way in terms of results, so it is highly recommended

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If you are having issues with sponsoring ads, I can help you with that