In this video, Entrepreneur Network partner Ben Angel begins by covering the importance of the opt-in page. This page can be a portal to any sort of free offering, including a free book or a free webinar series.

An important aspect to an effective opt-in page is its design. Without a compelling design, there will be fewer conversions from the leads you may be generating. If you’re at a loss for crafting an interesting design, go online and look for templates that are simple and uncluttered.

http://hokdigital.com.ng/does-your-website-have-this-important-lead-generation-feature/