Fresh out of school, I entered the world of business with nothing but motivational punch lines and a desperate desire to have a project to call my own. I wish I knew that building a business was much more than ‘being my own boss’, or that beyond vague ideas floating in the sky, it required a rigorous application of specific skills to keep it grounded, to make it work.

Now, almost 10 years after the fact, and with a pipeline of failures from that long ago season, I have had the opportunity to explore a different career trajectory, howbeit within businesses and businesslike settings. I have also freelanced and consulted for small business owners. Most importantly, I have had the good fortune of looking back over the years to assess my failures and learn what went wrong.

Although I can’t exactly say I am now ready to set up a shop and sell, I understand better certain elements that help a growing business to stand out. One of them is how you introduce yourself or business to prospective clients. Below are two quick nuggets.

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