Many times, I come across business owners, News media firms, and E-commerce operators who often wonder why they have invested in building a website but still don’t see any meaningful results, some often conclude that it’s all a waste of resource building or maintaining a website. Most of this people start making a huge mistake with the selection of a Web developer, from that point, every other thing is bound to produce all the wrong outcomes. You must know that a website is like a house, which before construction commences, requires adequate planning and with the right team of professionals. This post will briefly discuss some of the reasons why your website is not getting you the desired results for which it was built.

Poor content: A website like we know is like the online representation of your brand and what it stands for. It requires some level of planning and also carefully prepared content.

The content of your site will determine if your site visitor will be captivated and want to read or browse more or if they will lose interest and log out. Thus meaning that you need the expertise of a professional who could help you plan and put together the content of your site, in a manner that your target audience will find engaging and yet informative. At this point, it automatically means that one of the major reasons why your site has not helped to transform your business is probably because of the poor quality of content on display.

Graphics: This is the artistic side of web development and design, it involves being able to illustrate ideas using neatly designed pictorial representations. Most top web developing firms understand this, which is the reason why they have a team of in house graphics designers, to help conceptualize and bring to life, beautiful ideas using graphics. As a pro- graphics team would know that each picture/graphics is an important component that could help to captivate your site audience, thereby making them take the required action on your site like, registering for an event, purchasing an item or downloading a file. While some quacks might not see the need to hire talented graphics designers to save cost, thereby making the final work (Your website) Looking poor and un-appealing to anyone who logs into the site.

Arrangement: This refers to the layout of your site. You should know that many people who are visiting your site probably in search of one product or services have also opened some other site in a new tab. Making it very key that yours website is designed in a manner that makes it quite easy for people to easy search for what they might need. The categories in the menu to the color scheme, and also the Call to actions (buttons they press to take action), must all be neatly arranged to enable the site visitors surf through your site and get the required information or product they might be searching for.

In conclusion it is vital that you start the process of building a website for your business by picking the right Wed development team, Who will take your brief, analyze it and then carefully execute in a professional manner that will give you the right results on investment.

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Source: https://newconnectng.com/why-your-website-has-not-helped-your-business/

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@OP: You skipped the most important factor: traffic. To get results from your website, you need to drive traffic to it, not any how traffic, but targeted traffic. And that can be achieved through advertising (PPC, email marketing, SMS marketing, content marketing, etc).

Hello Patrick, the posts was primarily aimed at some of the fundamental but constantly overlooked issues that affects the performance of a website. For example, if you build a good Email marketing system into your website with the aim of attracting visitors. And your graphics is poor or your website is poorly arranged, making navigation very difficult. It will make you have a very high bounce rate. Which will still affect the performance of your website.

Thanks for your contribution anyway, but before you start attracting traffic, you first need to put your website in order.

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PatrickOkunima:
@OP: You skipped the most important factor: traffic. To get results from your website, you need to drive traffic to it, not any how traffic, but targeted traffic. And that can be achieved through advertising (PPC, email marketing, SMS marketing, content marketing, etc).

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