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Is Flutterwave The Best Online Payment Solution For An African E-business? - Technology Market - Nairaland

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The Perfect Global Online Payment Solution : Flutterwave. / Africa's Secure Digital Payment Solution / Nigeria Leads African E-commerce Market As Technology Drives Retail (2) (3) (4)

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Is Flutterwave The Best Online Payment Solution For An African E-business? by leahcimzil: 10:45pm On Sep 29, 2019
More businesses are hosted on the internet now more than ever before. The advantages of this for business owners is limitless, there are 4 billion people in the world with access to the internet, that is 4 billion potential customers for business owners. Of course, it's not as simple as it sounds but that's topic for another day.

Nowadays, more business transactions are conducted online than they are offline. With the globalization and advent of this business digitalization age, there seems to be a demand for a safe, reliable, convenient and more importantly global online payment solution for businesses hosted on Al Gore's internet.

If you're reading this article, you are probably looking to integrate a payment solution to your online business, maybe an e-commerce website or just a service offering business with an online presence or you are confused on which payment gateway to make use of for your business among the several available ones in Nigeria. Well, be confused no more. In this article, I am going to try to outline why Flutterwave stands apart from all the several online payment platforms for Nigerian or African businesses and why you should be using Flutterwave.

What exactly is Flutterwave?

Flutterwave is an online payment solution company that seeks to make it easier for e-businesses to process payments across the internet. Flutterwave has integrated banking solutions and payment providers onto their platforms, making it easy for your international and local customers to receive and send payment for a service or product directly from their banks, credit and debit cards in their preferred currency.
Flutterwave is revolutionalizing the narrative of online payments in Africa by making payment processing available and easily accessible for Africa and all merchants regardless of location. By integrating with Flutterwave's API, users integrate with all the different payment systems and platforms, making them available for use by their customers.

Why Flutterwave?

The major problem most African e-businesses have is the tediousness of receiving payments for their services or products from customers outside of their country. Most of the payment gateways made available on e-commerce websites are not Africa or Nigeria friendly. While Flutterwave is not exactly breaking new grounds in their quest to provide payment solutions for businesses online, they aim to make the integration of their solution into an e-business accessible to all businesses online and as simple and hassle-free as can be.

Before Flutterwave, several online payment platforms charged business owners huge sums of money to set up a payment solution for their business and required a monthly installment fee to keep their solution running. In their quest to make payment processing as easy and affordable as possible for business owners, Flutterwave has made setting up on their online payment platform and integrating their payment gateway into your business free, with no additional monthly operational costs or charges. With Flutterwave, you're only charged a small fee per transaction you accept.

African businesses have been relatively slow in adopting online payment solutions because of a predominant mistrust culture when it comes to finances, this is why many businesses still prefer bank transfers and onsite depositing of cash. Flutterwave understands that that mistrust is not going to disappear overnight but they have also put several security measures to ensure and reassure users of the safety of their finances. One of which is a fraud detection system which Flutterwave has put in place to check every transaction you conduct to ensure you're covered and protected from fraudulent activities.

Who is trusting Flutterwave with their finances?

It's important to note that Flutterwave is not just asking you to trust them without any track record of doing business with other brands. There are a couple of Top Brands who are making use of the Flutterwave Integration software to receive payments for their businesses. Some of these brands include:
Uber, Flywire, Arik, Jumia, Booking.com
These are top brands making millions of dollars yearly trusting Flutterwave to handle their financial transactions on their behalf.

What Flutterwave offers

Flutterwave recently announced a partnership between Chinese e-commerce giant: Alibaba and Rave, one of Flutterwave's product. The partnership was to integrate Alipay, the payment gateway for Alibaba on Rave, giving them access to the 30,000 plus Africans already using Rave by Flutterwave.
Flutterwave is known for two similar but operationally different products:

Rave

This article has mostly been about the capabilities of Rave by Flutterwave. Rave by Flutterwave is an Integrated global payments platform that assists users in making and receiving payments across the internet regardless of customer location. All business owners regardless of the kind of business can make use of Rave. From a shoe selling merchant on a global e-commerce website like Shopify to an app developer in Lagos looking to monetize operations. Rave makes it possible to receive payments straight into your bank account or credit card at little cost and no stress. Find out more about Rave by Flutterwave http://rave.flutterwave.com

You can sign up for Rave and have fun integrating it into your business

Barter

Barter is an online payments platform that also helps with management of finances including scheduling and making payments but that is not all.
For a typical human, in Nigeria, or Africa or anywhere in the world, monthly bills are a recurring necessity of a new month. Bills ranging from your cable subscriptions to house rent to fuel for the generator to even the littlest things such as buying airtime. With Barter, you can schedule such payments to be paid monthly without having to regularly bother about paying them or forgetting to pay them.

Barter is a one-stop destination for all financial transactions. With Barter, you can make inter financial institution transfer of funds to any bank or financial institution of your choosing.
Barter's peer to peer payment means you can quickly make payments to friends using Barter who are close by. As if that is not enough, Barter users have access to an easily repayable short loan, right from the Barter app.

The Barter mobile app can be found on Google Play Store for Android devices and IOS App Store for Apple devices.

So what now?

In conclusion, there are many online payment platforms out there and even more payment integration solutions but Flutterwave is focused on making usage and setup simple, affordable and easily accessible by even the least literate trader or business merchant while providing payment solutions to bridge the payment gap existing across Africa and subsequently the world and this is what makes them stand out from the rest. They have made significant strides in their objectives as Flutterwave is now in use in over 40 African countries including the US. With the adoption of Rave by Alibaba, one can say full usage in China is not very far away.

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