Certain things are very important when you are considering running an online campaign. Certain key metrics need to be put into consideration if your aim is to get a good return on investment.

The following metrics should be considered when running a campaign:

CTR (click through rate) - This is otherwise known as the ratio of viewers who click on your ad campaign compare to those who view your ad.

Impressions - impressions in digital advertising is a term that is used to refer to the number of times an ad is viewed by a visitors, or displayed once on the web or mobile.

Conversion rate: Conversion rate in digital marketing is the percentage of visitors to your website/landing page that complete a desired goal. In getting a good conversion rate, your website/landing must be properly optimised.

CPC: This is also known as cost per click. This refers to the actual price you pay for each link click.

Below is a typical example of an Ad campaign.

For profitable online campaigns there are some trusted Ad serving companies in Nigeria. Personally, i will recommend https://adsmyway.com/
because their numbers are high in terms of conversion.

You can check the images below for proper understanding.