Starting an e-commerce business can be easy, fast and not very expensive. But creating a successful e-Commerce Business is challenging and time-consuming.
According to a report, the failure rate is around 80%, which is a huge number.
There may be a lot of reasons why most of the e-Commerce Startups fail. Here I am writing a few of them.
1- No Real Investment
When it comes to starting a physical store we are ready to happily invest $100,000 sometime more than that. But when start an Online Business its decline to $20000. Nowadays Online have greater sales potential.
2- Too Much Competition
One of the main reasons for e-Commerce failure is High Competition.
For example- It could be very difficult for a new e-commerce store to sell products that are already available at Hundreds of online retailers like Amazon, Alibaba, Ali Express, etc.
3- Non-HTTPS Website
Ecommerce Sites must be secure for any transaction. Due to Online frauds, people lost Millions. So, if you want to make your e-commerce business successful, redirect your HTTP Site to HTTPS. You can enable HTTPS from your Hosting Provider.
4- Poor Product Image
Because Online shoppers cannot check the product physically at the time of shopping. They saw the visual representation and buy it. By providing Poor Product Photography you may lose your customers which results in your online Business Failure.
5- Zero Traffic On Website
Traffic is one the main source which makes your Online Business successful. But if you don’t have any traffic then obviously you cannot sustain it in the crowd.
You can create a PPC Campaign to get paid traffic on your site, but if you are working on a low budget it can be expensive.
SEO(Search Engine Optimization) is another way to get free & Huge traffic on your Online Store.
6- Patience
Ecommerce Business needs time to grow. You cannot earn profits immediately. You have to wait, sometimes it takes several months and years.

A Detail Infographic to Understand Why E-Commerce Business Fail - https://www.fmeextensions.com/blog/why-ecommerce-businesses-fail-infographic/