That's right; the technological security of your company can affect your profits. Today, more than ever, companies are vulnerable to all kinds of problems in the digital area. Although many are protected in most aspects, the way they handle their digital security is relevant when it comes to viewing revenue.

The race to the digital world is necessary, but also dangerous. For this reason, companies are divided between generating digital marketing content and strategies and protecting themselves from the threats that arise every day.

Studies by companies like Ernst & Young have found that although companies are moving towards new technologies such as the use of Tablets or cloud computing, their digital security policies do not go hand in hand.

If you think that your company is technologically safe and that your security policies do not affect your finances, then you have to read these points:

Digital Financing

This point has two faces, is your entire budget in advancing your digital strategy and not in its security? If this is true, you are making a mistake, because when you do not put enough money and time to protect your team, your brand, your social profiles, and your data, then you will end up losing more money when something happens.

The important thing is to always allocate money in taking precautionary measures. For example, antiviruses for each computer, data enrollment, secure Internet connection services, and data verification. Always remember to inform and inform your employees before making a purchase for your department or digital strategy.

Tablets and Smartphones

These two devices are very useful for many things, but although they can bring you advantages and make your employees productive anywhere, they can also be the target of many threats.

One way or another, smartphones and Tablets cause companies to lose control over the work being done. In addition, there are many websites that your computer can identify as dangerous, but your mobile or Tablet is not yet.

Invest intelligently in technology blogs that go hand in hand with your security and marketing needs. Is it really necessary that all your employees have a Tablet? Think wisely.

Problem identification

Do you know what the most common risks are? Are they part of your digital budget?

Some of the risks that your company may face include:

• Spear Phishing:

This method of fraud includes an email that apparently comes from someone you know, maybe a customer or a seller, and that seeks to get information from the company or the employee.

• Ransomware:

One of the most frequent problems of the companies that are getting involved in the technological world is this type of malicious program that is introduced in the equipment through an external link. Once inside, it prevents access to important files or programs.

Many companies spend annual money on negotiations with these hackers to get your information back.

• Financial fraud:

Fake companies or banks offer to make loans — especially to small businesses — through email or websites request information and an advance to never reappear.

Secure your company and educate your team, not only to the technical support department but to all your employees, because they are the ones at risk every day. Many managers tend to ignore certain requests from the technical support department; this is perhaps the biggest mistake since they are the ones who are aware of the latest in technological danger.

Remember that protecting your company goes hand in hand with your digital strategy or online marketing. Neither your social networks, nor your website, nor your data is safe unless you take daily measures. Spending the extra money to protect you when it is too late means losses.

In the world of technology, spending budget on protection is also earning money in your company.

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