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Trade Expo Nigeria (TEN) - Business - Nairaland

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Trade Expo Nigeria (TEN) by tradexpo101: 10:47am On Dec 06, 2019
TEN is the largest trade exhibition in African.

It is powered by Trade Nigeria, a public private joint partnership with Government on trade.

The organization, as an organized private sector, focus on Foreign Direct Investment (FDI), through /B2B/B2C, Project Development, Based on Build Own Operate and Transfer, (BOOT). supporting Business Development, Trade Promotion, Economic Exchange and Multilateral Cooperation with major Aim on Growing Nigeria Rural Economy and Turning The Population into a production Nation.

TEN is just around the corner and here are some key ways to attract customers to your exhibition stand during TEN.

1. Contact attendees
Ask TEN organizers for a full list of attendees who registered for the event. Make sure you contact attendees and create a buzz a couple of weeks before the exhibition starts. You can send them a personalized email asking to sign up for a one-to-one meeting or an invitation to meet you and your team at the show. Follow-up with a friendly email a couple of days before the show. Mention any giveaways, competitions and stand activities you will be hosting on your stand. This will create excitement and encourage visitors to stop by.

2. Remember your existing clients
Don’t assume that your existing clients will visit your stand. Their time is limited, so make sure they have a good reason to see you. One way of doing this is to offer valuable giveaways. It’s highly likely that their bags will be full of pens and key-rings that will probably land in a bin straight after TEN, so make sure you give them something worth keeping like portable charges or reusable coffee mugs. You can also offer discounts on your products or services. This will reinforce the existing relationship and will make your clients feel more valued. And don’t forget to spread the word by changing your email signature! Use the show logo and your stand number to gain some awareness among your existing contacts.

attract visitors to your exhibition stand - Firefly

3. Promote before TEN
Marketing your exhibition presence can make a big difference to the number of your visitors. Join in the online conversations using official event hashtags and keep an eye out for any posts and comments that you can reply to and engage with. If your stand will feature interactive games, product launches freebies, hot beverages or cold refreshments, make sure you tell everyone! Remember that your social feeds should be regularly updated before, during and AFTER the exhibition. You can also send e-newsletters, write blog posts and advertise on relevant websites and in magazines. A lot of attendees plan their day in advance and arrive with a fixed agenda. The more attendees see your promotional material before TEN, the more likely it is that they will look for your exhibition stand when they arrive at the venue.

4. Reward your staff
Successful booth staffing is really important and it can change your whole exhibiting experience. Your staff need to convey the right impression of your company and they have to be professional, friendly and confident to draw in visitors. Consider rewarding your staff for good performance. This will help your staff stay energetic and driven throughout the day. You can also run a friendly competitions for your staff, whoever registers the most leads gets a prize. This could be a voucher to a restaurant or a paid day off. Make your objectives clear and let your staff know how the company will benefit from the exhibition. Your staff will be much more motivated knowing the importance of TEN.

5. Provide a relaxing space
The buzz and chaos of events can be overwhelming for some visitors. Attendees are constantly bombarded with hundreds of marketing messages and sales pitches. You can attract visitors to your stand by providing a relaxing and welcoming environment. Keep your stand simple and easily accessible. Try to include comfortable seating areas. Attendees are more likely to stop by if your stand provides a space where they can a take a break from the show. Offering hot drinks, like coffee is also a great way to attract more visitors and gives opportunity to engage them in conversation.

6. Be visual
You should start planning for TEN at least 2 months before the show. Together with your team set realistic objectives, create a schedule and plan all activities. Choose an exhibition stand supplier that will design and build a beautiful and effective stand. Unique design, bold graphics and striking content are essential to making your stand as noticeable as possible and driving more traffic. Make sure your stand is visible from down the aisle and it communicates a clear, enticing message that captures people’s attention.

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