Steve Clayton Kibo Code Review - The Shocking Truth! https://kibocode.co If we perceive that the scope of marketing is limited only to the marketing and promotion of tangible goods only, then this understanding will be far from marketing, its philosophy, and its fundamental essence. And long-term relationship with existing and targeted clients.

Establishing a profitable, long-term relationship is the primary driver of all marketing activities and strategies. A relationship of this nature will ensure the sustainability of existing customers, on the one hand, and attract the interest of new customers, on the other hand, which means maximizing the company's profits, and ensuring its continued success and prosperity.

However, apart from this earlier argument related to the essence and philosophy of marketing, what is the real scope of marketing? What are the things / things that can be marketed? This is what we will try to answer in the following lines.

Goods Marketing:
This is the common understanding about marketing, as the commodity is all that can be touched, transported and used, and commodity marketing already exists, and it is one of the main axes of marketing activities. Here, as in all the marketing activities that we will mention later, the first concern for marketers is to ensure that the customer's needs are satisfied and his needs are met.

Marketing Services:
Often this type of marketing is not paid attention to, or is not taken lightly, despite its great importance.

The service - which is marketed here - is something not tangible, but its impact is noticed directly, and this effect is the portal through which clients can be reached, attracted, maintained, and guaranteed loyalty; and given this importance that the service provided to the customer holds, special marketing strategies are developed. In it away from other commodity and commodity marketing strategies.

Marketing ideas:

 
This is precisely the essence of the entire marketing process. Every marketing activity carried out by this company or that is, in the first place, is an idea that is to be generalized and rooted in the target customer audience.

This type of marketing is neither easy nor affordable. Marketing an idea is what basically means displacing an old idea and planting a new one in its place. This requires a long time and great effort, but the results obtained from this marketing activity are worth the time and effort.

Marketing scope
Events:
The event (such as the FIFA World Cup, a building and construction materials exhibition, etc.) is not designed without a goal, and whatever the goal behind this or that event, the basis of the matter is to attract the attention and attention of customers, and create a kind of disruption in the market, That is, it would amount to detonating the market, or throwing a stone in a stagnant water pool.

Persons:
Is it logical that we market people? Unsurprisingly, as long as we understand that the ultimate goal is to ensure that the essence of marketing is achieved (a long-term profitable relationship with customers).

In any case, people in marketing are used in two ways. First: This is done by marketing the same person, such as the marketing of an artist, or a potential candidate for the presidency of the Republic .. etc., and second: A celebrity may be used as a marketing tool to market a good, Service, location..etc.

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