If you are a startup or existing business in Nigeria, you will understand that there are variable expenses to incur every day. In like manner, you have fixed expenses that take a bunk of your money. Meanwhile, your aim, in the long run, is to record tremendous growth in your business. Needless to say, excess expenses can do great harm than good to your business.

For the purpose of this article, I will be focusing on the cost of promoting your business which of course, is one of the most important things you will need to spend money on regularly. That said, here are ways to promote your business as an entrepreneur without breaking an arm or leg.

1. Maximize your Social Media Presence

Record has it that we have over 2.23 billion users on Facebook, 1billion users on Instagram and 335m users on Twitter. Hence, if you play your cards right on all the recognized platforms, you will be at a great advantage over your competitors.

2. Own A Website And Maximize It

Gone are the days when creating a website is expensive. Nowadays, you can create one for yourself in the comfort of your bedroom. With platforms like Wix.com and Wordpress, you are halfway to owning your website.

More than owning a website, you have to optimise your website for search engines, performance, and accessibility.

3. Ask For Referral

The bible text "Ask and it shall be given unto you" is also applicable in business. Has someone enjoyed your service or is satisfied with your product, ask them to sing the praise of your business by referring others to you. Sometimes, you may need to give out freebies or have a commission
program in place for anyone that refers a customer to you.

Don't forget, words of mouth still work wonders today.

4. List Your Business on Local Online Directories

Listing your business on local directories is one of the cheap ways to market your business as an entrepreneur. In fact, local listings should be a must for any business as search engines populate these sites at the top of their search results when a user is searching with local intent. Besides, an accurate and updated local listing plays a vital role in local SEO.

I have listed four other potent ways to promote your business and this has helped future-forward entrepreneurs to achieve success. Read it up here>>>https://www.entrepreneurs.ng/cheap-ways-to-promote-your-business-as-an-entrepreneur/