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|Ways To Improve Customer Engagement And Increase Your Revenue by EntrepreneursNG(f): 1:43pm On Feb 03, 2020|
Business is all about satisfying customers and make them want to keep coming back. If you can master the art of communicating excellently with your customers, you will record tremendous growth in your business. In case you are finding it difficult to engage with your customers, let's look at some of the ways to overcome this challenge and be an expert at not just engaging with your customers, but making cool revenue while at it.
1. Measure your Customer Engagement Level
According to Peter Drucker, “you can’t improve what you can’t measure.” The first step to correcting the defect in your customer engagement level is to find out what the problem is. What are you doing wrong? Who is your target audience? Is your content relevant to them? What content do they relate with more?
How do you measure your customer engagement? Some of the things to check for include customer feedback, revenue, referrals, repeat customers, how people engage with your online content and website, etc.
2. Embrace the power of feedback
In truth, feedback is a powerful tool to correct your defective customer engagement. Ask your customers questions on their experience with your product or service. Give them room to air their dissatisfaction. It's not too much to give them a call every once in a while. That way, they will feel important and part of your business.
Really, effective communication with your customers will help you recognise what you are doing right or wrong. And, with this information, you will know what to focus on and what to discontinue.
3. Make Your Brand Fun
When putting plans in place to engage customers, don’t forget to add some element of fun to it. Really, customers don’t care about your business, they are only concerned about the value you can offer them. And, they can sure make do with some level of fun. So, while giving value to your client, let them also have a good time patronising you.
4. Use Social Media To Your Advantage
If you are running a business in the 21st century and you are not embracing the power of social media, you are really laid back. As a matter of fact, social media allows you to get closer to your immediate and prospective market.
For example, Instagram shows the number of engagement your post attracts. With this information, you will have a better idea of what your customers look out for, so you can push out more of such content.
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