Real estate consultants and Estate Agents play very different roles in the property market, though their duties and responsibilities might overlap at times. A consultant usually advises clients on building or investment activities in the market. An Estate Agent helps clients buy or sell properties.

Real estate consultants are not motivated by potential financial gains from the sale of a property. Instead, they are consumer-centered and focused on helping clients make the best choice for them by providing research, analysis and other informational resources.

A real estate agent, on the other hand, has the sole objective of influencing the sale of a property. While real estate consultants are paid for their service to clients, real estate agents receive their profits only when a property is sold.

Consulting Industry

Real estate consulting firms provide research, analysis and advising services to clients such as construction developers, investment banks, mortgage lenders, materials producers, builders and property investors. Some consultants provide services to many types of business or investors, while others specialize in a particular type of client. As a consultant, you can either work for an established firm that already provides these services or start your own business.

Consultant’s Role

As a consultant, you typically start a relationship with a new prospect by meeting with him to discuss objectives. For example, a property developer might need to learn about the viability of putting in a new Shopping plaza, while an investment bank may want to diversify into real estate investments. After learning of the client’s objectives, you prepare necessary research tools and set out a schedule to perform and report on research. For the property developer, your research may involve site-based visits, meetings with community officials and local real estate professionals, as well as secondary research compiling data that provide direction on broader trends in regional property development.

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