ZorkleShoes.com looks for creative, innovative and results oriented individuals who thrive in a fast paced environment. As a brand we demonstrate strong analytical skills and an ability to flex to changing needs. Our staff are team players, comfortable with ambiguity and passionate about delivering results. We pride our self in delivering not just excellent services but also quality products.

The Digital Marketing Associate serves as our internal officer for the online Zorkle Shoe brand, both on the website and our social media. The role will focus on driving online sales and improving the customer experience on our website and our social media platforms. This position reports to our Marketing Director and works closely with the team to develop digital marketing strategies.

Responsibilities
• Grow and manage the online ordering business on both website and social media. Identify optimizations of website and social media engagement to increase sales. Conduct design A/B testing and track effectiveness at driving results. Continuously work to optimize online customer experience.
• Oversee paid search program, display advertising campaigns and SEO strategy to drive online ordering sales. Manage asset production for SEO/SEM, retargeting and display ads.
• Create and manage content and promotional calendars for our online business. (Website & Social Media)
• Implement digital campaigns that increase ROI, grow retail sales and increase brand awareness.
• Plan and coordinate all website and social media content updates in line with overall product marketing calendar.
• Conduct Daily, weekly and monthly reporting -- analyze and provide reporting on sales by category, market, site usage and marketing campaign performance. Drive ROI measurement across website and social media; establish baseline metrics and work towards quarterly goals to achieve incremental performance and results. Manage analytics solutions including Google Analytics and other tools.
• Serves as first and primary point of contact with 3rd party agency to ensure that all system integrations remain up and running and are accurate & identify innovative ways to drive online sales.
• Stay abreast of emerging eCommerce marketing opportunities and innovative ideas.
• Assist the online marketing budget and prioritize key deliverables.
• Process & organize new products & collections to display on web site, and update as necessary
• Manage inventory on zorkleshoes.com
• Not more than 28 years old.


Requirements
• Bachelors Degree/ HND with Marketing focus benefit.
• 2-4 years of experience in Digital Marketing with concentration in e-commerce.
• Extensive knowledge of SEO and SEM.
• Graphic design skill is an added advantage.
• Working knowledge of google analytics, google adwords and mobile app tracking tool Appsflyer.
• Strong communications skills; ability to effectively communicate information and contribute innovative ideas in written and verbal format.
• Proficiency in MS Office (Outlook, Word, Excel, PowerPoint), Adobe Professional, and internet browser software is required.
• Ability to handle confidential and sensitive information.
• Not more than 28 years old.

Interested applicants should send C.V to career@zorkleshoes.com