As an entrepreneur trying to stay relevant and thrive in the competitive digital age, there’s one marketing strategy you’ve likely heard holds the secret to growing your business online: sales funnels. You’ve seen the ads, read the blogs, watched the tutorials and tried your hand at implementing sales funnels in your own business.

But for some reason, you haven’t hit the jackpot. Scaling your business through sales funnels still feels like rocket science —and something is definitely broken.



Related: 3 Signs Your Sales Funnel Is Broken [url](And How to Fix It)[/url]https://www.successdigestonline.com/4-strategies-to-make-your-sales-funnels-convert-in-2020/[color=#000099][/color]

You know funnels have the ability to bring in customers for your business on autopilot and turn your customers into loyal repeat buyers, but how do you make your sales funnels stand out and actually grow your bottom line? Here are four proven strategies and pieces of actionable advice you can implement immediately to help turn your sales funnels into predictable, profitable client acquisition systems.

Offer something valuable in the first step of your funnel
Years ago, we had category kings — industry leaders who dominated their markets and had little to no competition. Thus, business owners didn’t have to necessarily try so hard to win new customers.

Now, it’s not that easy. Due to ever-growing competition, online brands and entrepreneurs have to put a lot more effort into winning customers online and demonstrating why someone should choose them over a competitor. One of the most effective ways to do this is to offer new customers something at the very beginning of your funnel that is no-cost, yet highly valuable. It should be something that helps your ideal customer build trust with your brand before ever pulling out their wallet. Some options: a free case study, a mini training series, a checklist, a guide, an e-book or a demo of your product. If you can solve a small part of your ideal customer’s problem through it, that’s even better.

In a phone conversation with Gusten Sun, founder and CEO of Funnels And Experts, he explained how his agency builds clients’ funnels using this