Feeling laid back or tired as your business spirals out of control with the novel Coronavirus which has incapacitated a lot of businesses worldwide? Staying at home shouldn't ruin your business, with the right hands and right platforms, your business can still thrive and even rack up a lot of profits along the way.

So, what does your business need to weather this storm?

Interpersonal communication would forever remain a veritable tool for effective communication in marketing and business enterprises because of the human factor which comes with understanding your target audience, customers and client. However, this is impossible as a result of social distancing rule which helps to prevent the virus from spreading; the silver lining is Social Media engagement and online presence.
Social media presence and Online engagement are a like for like replacement that when exploited and used effectively, your business would remain on track by keeping up with your clients as well as updating them about tips and hints that could make your services indispensable to them, even in this pandemic.

Effective Social media online presence isn't about pushing your businesses or services or offers right in the faces of your client or target customers, it's about constantly keeping up with your target market, monitoring online trends and patterns that might help your redesign and know when exactly to offer y our services.

Social Media Online Tips

Create a list of topics that best describes your services and creatively weave your social media posts around them.

Let your customers know your products are also accessible digitally by offering "online deals"

Online deals: This is a very important promotion strategy that might help push your products and services out there for people to see quickly, you might adopt the age-old techniques of "buy 4 get 1 free" this might sound funny, but this is a strategy which makes customers powerful and feel that they are at advantage, such promotion can run for a short period of time while you monitor the trend.

Your product might not all be digitally available for all customers to access because of the corona stay at home policy, but a date could be set for the immediate delivery after the self-isolation period, while you deliver digital receipts to your customers directly.
Unveiling new exciting Products and Services using "pre-order"

"Pre-order" Yes! Pre-order, it's very common, but it's a technique that would sell your products and services fast if used alongside creative copywriting and social media promotion. This might be a good time to redesign some of your digital products, with stock prices crashing and the world economy taking a downward slide, people are more likely to want to cash in by buying products for slightly less the price.

This is not a bad thing, considering you are yet to release the product to the market, you are only advertising for potential buyers who would love to buy at a lesser price before the final unveiling and distribution for buying at the market. Even if it isn't a digital product, you can encourage your customers to buy during the pre-order for a slightly lesser price, so they can redeem the order and have it delivered after the self-quarantined period is over.

Social media is a good place to start, as you can offer the option to chat via Facebook Messenger, WhatsApp and other instant messaging platforms. You can also offer video conferencing options through Skype or FaceTime, so your customers can get that "face-to-face" feel without actually being there in-person.

For more information about effective marketing for jump-starting your business during the COVID-19 self-isolation period, visit our TOSSE Education Marketplace Facebook Page to read more https://web./www.tosse.com.ng, learn more and plug yourself into the business world.

http://reach360.com.ng/stay-at-home-let-your-business-do-the-talking/

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